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时间:2019-06-28
《企业战略管理 第5章》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Chapter5StrategiesinActionStrategicManagement:Concepts&Cases11thEditionFredDavid1Copyright2007PrenticeHallChapterOutlineLong-TermObjectivesTypesofStrategiesIntegrationStrategies2Copyright2007PrenticeHallChapterOutline(cont’d)IntensiveStrategiesDiversificati
2、onStrategiesDefensiveStrategies3Copyright2007PrenticeHallChapterOutline(cont’d)MichaelPorter’sGenericStrategiesMeansforAchievingStrategiesFirstMoverAdvantages4Copyright2007PrenticeHallChapterOutline(cont’d)OutsourcingStrategicManagementinNonprofit&Government
3、alOrganizationsStrategicManagementinSmallFirms5Copyright2007PrenticeHallStrategiesfortakingthehillwon’tnecessarilyholdit.–AmarBhideStrategiesinActionTheearlybirdmaygettheworm,butthesecondmousegetsthecheese.–Unknown6Copyright2007PrenticeHallStrategiesinAction-
4、-Questforhigherrevenues--QuestforhigherprofitsCompaniesEmbraceStrategicPlanning7Copyright2007PrenticeHallResultsexpectedfrompursuingcertainstrategiesStrategiesrepresentactionstoaccomplishlong-termobjectivesLong-TermObjectives8Copyright2007PrenticeHallLong-Ter
5、mObjectivesObjectives--QuantifiableMeasurableRealisticUnderstandableChallenging9Copyright2007PrenticeHallLong-TermObjectivesObjectives--HierarchicalObtainableCongruentTime-line10Copyright2007PrenticeHallLong-TermObjectivesStrategistsShouldAvoid--ManagingbyExt
6、rapolationManagingbyCrisisManagingbySubjectivesManagingbyHope11Copyright2007PrenticeHallVaryingPerformanceMeasuresbyOrganizationalLevel12Copyright2007PrenticeHallFinancialvs.StrategicObjectivesFinancialObjectivesGrowthinrevenuesGrowthinearningsHigherdividends
7、HigherprofitmarginsHigherearningspershareImprovedcashflow13Copyright2007PrenticeHallFinancialvs.StrategicObjectivesStrategicObjectivesLargermarketshareQuickeron-timedeliverythanrivalsQuickerdesign-to-markettimesthanrivalsLowercoststhanrivalsHigherproductquali
8、tythanrivalsWidergeographiccoveragethanrivals14Copyright2007PrenticeHallFinancialvs.StrategicObjectivesTrade-OffMaximizeshort-termfinancialobjectives–harmlong-termstrategicobjectivesPursu
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