上海通用汽车品牌策略案

上海通用汽车品牌策略案

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时间:2019-06-27

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1、ShanghaiGMTherearemanykindsofvehicles.Automobileispopularonlandway.Asanimportantpartofautomobile,carplaysakeyroleinmodernsociety.InChina,moreandmorepeopleholdaprivatecar,whatistheindustrygoingtobe?WhatshouldShanghaiGMdo?Followmeplease,……December,20022

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3、ydrogenfuelbatteryAir-conditionerwithoutFluorinInformationcenter---withinternetSafety,EnvironmentFriendly,Comfortable------threekeycharactersDecember,20024Dopod686LeaderGPS(GLOBALPOSITIONINGSYSTEM)December,20025TheBloomingChineseMarketJun.~Oct.,2002Au

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5、ler64.71473400250Volkswagen13750458124Toyota401060445230Honda2454023430December,20027ForeignCarmakersSeekMorePresenceinChinaChinesecarmarket,a"lucrativecake",hasgarneredattentionsofnumerousforeigncarmakers.China'sentrytotheWTO,aspoliciesonautosectorar

6、erelaxed,manyinternationalwell-knownautofirmssetuptheirbasesinChinatoattractconsumersAutoconsumptionbecomesmoreandmorepopularinChina,asbothglobalanddomesticcarmakersaresharingthe"bigcake",Chinesecarmarketwillbecomemoreattractiveandmatured.December,200

7、28InternationalGMHenryFordmadethefirstautomobilein1886;GeneralMotorwasestablishedin1908byWilliamC.Durant,isthebiggestautomobilemanufacturerintheworld;GMbecametheleaderofallautomanufacturerssince1931;Getthemarketshareover15%in2001.December,20029GlobalM

8、arketSouthAmericaAsiaPacificNorthAmericaEuropeDecember,200210ShanghaiGMEstablishedinMarch,1997,isthelargestjointventurecorporationofGMinChina.Producecars,engine,gear-boxandotherkindsofparts.Mainbrand:BUICKseries,SAILseries.Wanttobethebestautom

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