《战略管理2012课堂》PPT课件

《战略管理2012课堂》PPT课件

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大小:8.95 MB

页数:419页

时间:2019-06-20

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1、Whatisstrategy?What’sthis?-Tigerdog(halfwhitehalfbrown)阿弥陀佛Whatdoesthismean?Weknowwhatitis,butwedon’tknowwhatitiscalled?Weknowwhatitiscalled,butdefiningwhatitisisdifficult.TheIBM-LenovoDealOnDec7,2004,IBM'sPCdivisionwassoldtoLenovoGroup.AccordingtotheacquisitionagreementsignedbetweenLenovoGro

2、upandIBM,Lenovohaspaid1.25billionUSdollarsforallthePCbusinessofIBM,including650millionUSdollarsincashandLenovo'ssharesvaluedat600millionUSdollars.Afterthetrade,IBMwillhold18.9percentofLenovo'ssharesandLenovowillassumeabout500millionUSdollarsnetdebtofIBM.LegendtoInvestinRealEstateLegend,nowren

3、amedasLenovo,China'sleadingpersonalcomputermanufacturer,hasannouncedthatitintendstoinvestthreebillionyuan(about363millionU.S.dollars)intheburgeoningrealestatesector,aspartofattemptstoreadjustitsoverallbusinessstructure.Thecompanywillmaketheinvestmentthroughitsholdingcompanywhichhasstartedreal

4、estatebusinessalreadyinHuizhouandShenzhencities,insouthChina'sGuangdongProvince.Changhongnetdrops24%amidpricecompetitionSichuanChanghongElectricrecordedanetprofitofRMB88.5min2001.Theresultrepresentsadecreaseof24%fortheChinese-basedappliancemanufacturer.Closeto75%oftherevenueofSichuanChanghong

5、Electricisgeneratedbyitstelevisionsets.An11%decreaseincorerevenuetoRMB9.5bnwasrecordedfortheyear.Haierexcelsinalltheseareas!AsoneofChina'sfastest-growingcompanies,HaierGroupiswidelyregardedasasuccessfulcompany.Customerservice,productquality,operatingefficiency,innovation,andspeedtomarketaream

6、ongthetopsevenfactorsforsuccess.HaierCEOZhangRuiminandPresidentYangMianmiansaythefirmdevelopedthreemajorstrategiesoverthreestages:brandbuildingorrecognitionstrategy,expansionordiversificationstrategy,andglobalizationstrategyAdidasChinaDistributionCenterOpensinSuzhouOnSept23,2005,Adidashasopen

7、edadistributioncenterinChinainSuzhouProLogisLogisticsParkoftheSuzhouIndustrialPark,eastChina'sJiangsuProvince.ThedistributioncentertobebuiltbyAdidaswillhaveaspaceof60,000squaremeters.Whencompleted,itwillservenotonlyitsfactoryinSuzhou,butalsot

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