商务英语谈判技巧

商务英语谈判技巧

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时间:2019-06-19

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1、BusinessNegotiationSkillsinEnglish(商务英语谈判技巧)PhasesofNegotiationAccordingtoRobertMaddux,authorofSuccessfulNegotiation,negotiationistheprocessweusetosatisfyourneedswhensomeoneelsecontrolswhatwewant.Inbusinessnegotiations,thetwopartiesendeavortoobtaintheirbus

2、inessgoalsthroughbargainingwiththeircounterparts.Businessnegotiationsareconductedinthefollowingfourphases:thepreparationphase,openingphase,bargainingphaseandclosingphase.Preparationphase1.ChoosingyourteamThenegotiationteamshouldincludemembersinthefollowing

3、areas:üCommercial:responsibleforthenegotiationonprice,deliveryterms,andcommercialpolicyofrisktaking.üTechnical:responsibleforspecifications,programs,andmethodsofwork.üFinancial:termsofpayment,creditinsuranceandfinancialguarantees.üLegal:contractdocuments,t

4、ermsandconditionsofcontract,insuranceandlegalinterpretation.üInterpreter:familiarwiththeforeignlanguageneededaswellasthenegotiation-relatedknowledge,andhavingcertaincommunicationskills.Themostimportantroleintheteamisthechiefnegotiator(CN),whoissupposedtopo

5、ssessthefollowingqualities:sociability,shrewdness,adaptability,patience,endurance.Otherthanthat,extensiveknowledge,clearoralexpressionaswellasstrongleadershiparealsoimportantforaCN.2.GatheringandanalyzinginformationValuableinformationcoverstheareasinpoliti

6、cal,legalaswellasbusinesssystem,marketresearch,financialpolicies,infrastructureandlogistics.Theknowledgeonthecounterpartisalsonecessary.Withtheinformationathand,itistimedoafeasibilitystudytoadjustourgoalstobeachieved.3.ThenegotiationplanTheplandefinesthene

7、gotiatingobjectives,setstheminimumacceptablelevelforeachterm,andstatesthetimecontrol,initialstrategy,thetacticsandothersincludingthelocation,personnelandfacilitiesneeded.Awell-designedplanallowsmoreflexibilityindifferentsituationsandguidesthenegotiatorsthr

8、oughthenegotiationprocesswithoutgettingofftrack.TheopeningphaseItiscommonthatthesellersubmitsproposals.Thenthebuyerconfrontswiththreeoptions:outrightacceptance,outrightrejection,andqualifiedrejection,thelasto

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