2014·新课标高考总复习·英语阅读理解专项攻略十一应用广告类

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1、广告是阅读理解题常考的一种题材。广告英语与普通英语存在许多差异，广告具有鲜明的目的性，即说服顾客进行购买，这种目的性决定了其语言的特色和风格，使其独立于其他文体。广告的题材包括旅游广告、招聘广告、生活指南、通知告示、使用规则、注意事项、商品说明等。广告的语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较生僻，语言不规范，结构不完整。广告内容一般包括：主题名称、生产(举办)单位、优点、时间分配，价格及联系方式等。另外广告中会有很多首字母大写的专有名词出现，如公司名，单位名，人名，大学名，地名，活动名等，理

2、解即可，不认识也不必惊慌。解题方法根据广告类阅读材料的特点，运用“题干定位法”解题，用“补全成分法”和“联想推测法”来解读广告内容会得到事半功倍的效果。TheHotelPortixol，ahotelthatoozes(渗透)styleandhasthoughtfulextrasinPalma，Majorca.LocationInthebayofPortixol，a30minutewalkor10minutecycleeastoftheoldtown，overlookingPortixolport.CharacterThesquarew

3、hitebuilding，withitsblueshutters(百叶窗)anddarkwoodenbalconies，standsoutasyouapproachPortixol.Insideaswellasout，HotelPortixoloozesstyle－wicker(柳条)sofasinashadedeck.Thoughtfulextrasincludefreebicyclehireandtelescopesineachroom.RoomsThirteenofthe26roomshavebalconies，overlook

4、ingthesea.Allhavelargeshowersandkingsizebeds.Ourcornerroomhaddoubleglassdoorsontwosideswhichcreatedamuchneededbreeze.FoodBreakfastisafeast，withahugeselectionoffreshfruit，yogurts，cereals，meats，cheesesandbreads.ThelunchanddinnermenusmixtraditionalMediterraneanfoodwitheast

5、ernandEuropeanclassics.WhyPalma?PartsofMajorcahaveacertainreputation，butcalm，sweetPalmaisafarshoutfromtheisland'sbusyandsometimestacky(俗气的)beachresortssopopularwithhenandbuckparties.TheMajorcancapitalisalsooneoftheeasiestshortbreakdestinationsinEurope.Theoldtownisa10min

6、utetaxiridefromPalmaairport，whilethetangled(乱蓬蓬的)streetsinsidetheoldcitywallcombinethebestrestaurants，shoppingandcultureMajorcahastooffer.Whileveryhotinsummer，temperaturesremainpleasantduringtherestoftheyear.GettingthereEasyJetfliestoPalmafrommostairportsintheUK，from￡29

7、.99oneway.AtaxifromPalmaairporttothecitycentrecostsabout￡8;oryoucancatchabuswhichcostsafeweuros.1．Ifyou'dliketobuywhatyoulike，youhadbettergoto________.A．theoldcityofMajorcaB．PalmabeachresortsC．thecitycentreofMajorcaD．theeastoftheoldtown2．Howmuchwillbespentifafamilyofthr

8、eegoestothecitycentreofPalmaforaroundtrip?A．Over￡114.B．Lessthan￡228.C．Morethan￡180.D．Only￡76.3．Thepassageismai