论营销中的沟通技巧.

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1、目录1.引言···································································12.正文···································································22.1沟通的概念与类型及其过程·············································22.1.1沟通的概念·························································22.1.2沟通的类型·····

2、····················································22.1.3沟通过程····························································22.2沟通及有效沟通实际意义················································32.3各企业应重视提高推销中的沟通技巧······································32.4如何运用沟通技巧···································

3、···················42.4.1给人留下良好的第一印象·············································42.4.1.1衣着打扮得体·····················································42.4.1.2举止大方,态度沉稳················································52.4.1.3保持自信,不卑不亢················································52.4.2有效沟通的润

4、滑剂——非语言性沟通····································52.4.2.1体语······························································62.4.2.2触摸······························································62.4.3人的目光也是沟通的手段之一··········································62.5在销售过程中特别需要注意的方法····················

5、···················72.5.1提高专业知识························································72.5.2锻炼待人接物的能力··················································72.5.3目的明确,直奔主题··················································72.5.4做一个好的“倾听者”···············································82.6排除推销障碍

6、的技巧···················································82.6.1排除客户异议障碍····················································82.6.1.1得失法···························································92.6.1.2底牌法····························································92.6.1.3讨好法··················

7、·········································92.6.1.4例证法···························································92.6.2排除价格障碍·······················································102.6.2.1比较法···························································102.6.2.2平均