论销售过程中的沟通技巧

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1、.湖南商学院高等教育自学考试学生毕业论文题目论销售过程中的沟通技巧学生姓名考号专业助学点此项全日制学生必须填写通讯地址联系电话年月..目录摘要····································································1一、沟通的概念与类型及其过程··········································21.沟通的概念··································

2、···························22.沟通的类型····························································23.沟通过程······························································2二、沟通及有效沟通实际意义··············································3三、各企业应重视提高推销中的沟通技巧··············

3、······················3四、如何运用沟通技巧····················································4㈠给人留下良好的第一印象················································41.衣着打扮得体·························································42.举止大方，态度沉稳·································

4、···················53.保持自信，不卑不亢····················································5㈡有效沟通的润滑剂——非语言性沟通······································51.体语..··································································62.触摸········································

5、··························63.人的目光也是沟通的手段之一············································6五、在销售过程中特别需要注意的方法······································71.提高专业知识··························································72.锻炼待人接物的能力····································

6、················73.目的明确，直奔主题····················································74.做一个好的“倾听者”·················································8六、排除推销障碍的技巧·················································8㈠排除客户异议障碍············································

7、··········81.得失法································································92.底牌法································································93.讨好法································································94例证法································

8、································9㈡排除价格障碍·························································101...比较法·······························································102.平均法·························