《供应链管理理论》PPT课件

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1、第二章供应链管理相关理论学习内容价值链核心竞争力业务外包集成化供应链管理(重点)对话UPS第一节价值链一.价值链的概念1.波特认为:“一个企业用来进行设计、生产、营销、交货及维护其产品的各种活动的集合”就是价值链。2.波特价值链理论的基本内容每一个企业的价值链都是由以独特方式联结在一起的九种基本的活动类别构成。（见下图）价值活动可分为两大类：基本活动和辅助活动。基本活动是涉及产品的物质创造及其销售，转移给买方和售后服务的各种活动。辅助活动是辅助基本活动并通过提供外购投入、技术、人力资源管理以及各种公司范围的职能以相互支持。企业的基础设施虽并不与每种基本活动直接相关但也支持整

2、个价值链。SupportActivitiesPrimaryActivitiesValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValueSupportActivitiesPrimaryActivitiesInboundLogisticsValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValueSupportActivitiesPrimaryActivitiesInboundLogisticsOperationsValue

3、ChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValueSupportActivitiesPrimaryActivitiesInboundLogisticsOperationsOutboundLogisticsValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValueSupportActivitiesPrimaryActivitiesInboundLogisticsOperationsOutboundLogisticsMarke

4、ting&SalesValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValueSupportActivitiesPrimaryActivitiesInboundLogisticsOperationsOutboundLogisticsMarketing&SalesServiceValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValueSupportActivitiesPrimaryActivitiesInboundLogi

5、sticsOperationsOutboundLogisticsMarketing&SalesServiceAdministrativeProcurementValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValueSupportActivitiesPrimaryActivitiesInboundLogisticsOperationsOutboundLogisticsMarketing&SalesServiceAdministrativeProcurementTechnologicalDevelo

6、pmentValueChainAnalysisIdentifyingResourcesandCapabilitiesThatCanAddValueSupportActivitiesPrimaryActivitiesTechnologicalDevelopmentAdministrativeProcurementInboundLogisticsOperationsOutboundLogisticsMarketing&SalesServiceHumanResourceManagementValueChainAnalysisIdentifyingResourcesandCapab

7、ilitiesThatCanAddValueSupportActivitiesPrimaryActivitiesTechnologicalDevelopmentHumanResourceManagementFirmInfrastructureAdministrativeProcurementInboundLogisticsOperationsOutboundLogisticsMarketing&SalesServiceValueChainAnalysisIdentifyingResourcesandCapabili