Course Outline for Sustainable Business (Fall 2010)《 可持续商业 》课程大纲

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1、GuangwaiMBA-GlobalVisionInstructioninEnglishCourseOutlineforSustainableBusiness(Fall2010)《可持续商业》课程大纲MBAEducationCenter,GuangdongUniversityofForeignStudies6GuangwaiMBA-GlobalVisionInstructioninEnglishCourseDescriptionTheconceptofsustainablebusinesshasgrowninpopularityaroundthewor

2、ld,andinChinatoo,thereisadialogueabouthowcompaniescanprovidejobs,products/servicesandshareholderreturns,butalsoprovidethecommunitywithpositivesocialandenvironmentalbenefits.Managersareincreasinglyurgedtoensurecompaniesremainprofitablebutalsotoactresponsibly.Yetmanymanagersarenot

3、equippedwiththeknowledgeortoolstorunsustainablebusinesses,letalonedevelopnewbusinessesforwhichpositivesocialandenvironmentaloutcomesareasimportantasprofit.ThiscourseexplorestheseissuesfromaglobalcontexttheoreticallybutalsofromapracticallevelwithinChina.TeachingObjectivesThiscour

4、seaimstogivemanagersandindividualstheknowledgeandtoolstobeabletoapplysustainabilitypracticestotheirbusinessinawaythatisbothprofitabletothebusinessandtosocietyasawhole.Thiscoursedoesnotappointblameforthechallengesweface,butinsteadfocusesonhowbusinessesandemployeescantakeactiontob

5、epartofthesolution.Afteryouhavestudiedthelecture,youcan·Graspanoverviewofsustainability;·analyzebusiness,socialandenvironmentalissuesthatarerelevanttothedevelopmentofsustainablebusinesspracticesgloballyandinChina;·beequippedwithsometoolsformonitoring,managingandperformance6Guang

6、waiMBA-GlobalVisionInstructioninEnglishTentativeTeachingScheduleforSustainableBusinessSessiondateTopicChapterReadingActivities111-13Introductionandcourseoverview.Ch1WhatissustainabilityChapter2WhatdoesthismeanforbusinessFormgroupsandbrainstormyourpotentialsustainablebusiness(soc

7、ialenterprise).Youwillneedtotellyourtutorwhatyourbusinessideaisbeforeyouleavetheclass.Oncechosen,youcannotchange.211-20Introductionandcourseoverview.Ch3TheSustainabilityjourney.WhatisCSR(inrelationtoyourproposedbusiness)?YouwillneedtoidentifythekeyCSRissuesthatyouwillneedtoaddre

8、ssinyourbusinessplan.311-27TobeconfirmedTobecon