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1、广东09年自考会展概论课程大纲（Guangdong09yearsselftaughtexhibitionoutlinecourseoutline）ThenatureandpurposeofI.CurriculumFirst,thenatureandroleofcurriculumTheexhibition"Introduction"isaprofessionalbasiccoursedirectionofexhibitionmanagement,itmainlyexpoundsthebasictheoryoftheco
2、nnotation,characteristics,exhibitionconstruction,development,planningandimplementation,management,marketing,economiceffect,exhibitionservices,exhibitionandrelatedorganizationsandparticipateinotheraspectsoftheapplicationofbasicknowledge,istheexhibitionofthediscip
3、linethebasicandintroductorycourses,thecourserequiredistocultivateappliedtalentsoftheexhibition.Two,teachingrequirementsandpurposesThroughthiscourse,studentsarerequiredtolearn,tounderstandthedevelopmentprocess,thedevelopmentoftheexhibitionindustrystatusanddevelop
4、menttrends,grasptheconnotationandcharacteristicsoftheexhibition,type,composition,planningandimplementation,management,marketing,economiceffectsandotherrelatedknowledge;basicknowledgeofpreconferenceandexhibitionorganizationplanning,sitemanagement,postevaluationwe
5、ll,thebasicprocedures,themethodcanparticipateintheexhibitioncomprehensiveapplication,inordertomakestudentsgrasptheoverallframeworkoftheexhibitionindustryandtheconcept,theoryandapplicationofbasicknowledge,andlayasolidfoundationforfurtherstudyofexhibitionmanagemen
6、tprofessionaldirectionoftheotherapplicationcourse.Three,coursedescriptionThiscourseisdividedintofourparts.Thefirsttothethirdchapteristhebasicconceptofexhibition.Itintroducestheconnotation,essence,characteristics,types,developmentprocess,industrycompositionandind
7、ustrycharacteristicsoftheexhibition.Inchapterfour,thesixthchapteristhemicroexhibitionorganizationandbasicknowledgeofthepart,mainlyexpoundsthebasicknowledgeofthepreconference,exhibitionandfestivalactivitiesplanning,sitemanagement,postevaluation,andexhibitionparti
8、cipationofthebasicproceduresandmethods.Amongthem,thefourth,fifthchapteristhekeychapter.Basicknowledgeofpartseventhtochapter82forthemacromanagementandmarketingoftheexh
