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1、天津09年自考广告摄影初步考试大纲（Tianjin09yearsselfexaminationadvertisingphotographypreliminaryexaminationoutline）CourseName:advertisingphotographyCourseCode:4757ThefirstpartisthenatureandgoalofcurriculumFirst,thenatureandcharacteristicsofcurriculumThiscourseisoneofthespecializedcoursesofferedbytheindust
2、rialdesignmajor(undergraduatecourse)inthehighereducationselftaughtexamination.Itisacoursecombiningtheorywithpracticeandpractice.Two,curriculumobjectivesandbasicrequirementsThecurriculum,inordertoenablecandidatestolearngraphicdesign,visualcommunicationcoursebasis,understandthebasicprinciple
3、ofadvertisingphotography,masterallkindsofobjectwithphotographyphotographytechniquesandcreativeexpressionskills.Studentsarerequiredtomasterthecontents,principlesandskillsofadvertisingphotography,cultivatetheabilityandcreativityofintegratingtheorywithpractice,andimprovetheabilityofanalyzinga
4、ndsolvingproblemsinphotographypractice."Advertisingphotographypreliminary"isoneoftherequiredprofessionalbasiccoursesforundergraduatesofindustrialdesignmajor.ThesecondpartoftheassessmentcontentandassessmentobjectivesChapter1advertisingphotographybasisFirst,thepurposeandrequirementsoflearnin
5、gThroughthestudyofthischapter,thefivecharacteristicsoftheunderstandingofadvertisingphotography,understandthebasicequipmentandfacilitiesusedinadvertisingphotography;basedontheunderstandingofthebasicperformancemustlearnhowtousephotographicequipment,photographicmaterialsandaccessoriesandprops
6、.Understandtheuseofalargeprofessional,understandingoftheprincipleoflightandlightingandmasterthepreliminaryphotometryandlightingtechnology.Two,assessmentofknowledgepointsandassessmentobjectives(1)thefivecharacteristicsofadvertisingphotography(subpriority)Remember:thedefinitionofadvertisingp
7、hotographyTheapplicationscopeofadvertisingphotographyUnderstanding:thecharacteristicsofadvertisingphotographyareattention,impression,communication,understandingandtechnology(two)basicequipmentandequipmentusedinadvertisingphotographyRemember:thestructureoftheca
