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1、天津09年自考ci企业形象设计考试大纲（Tianjin09yearsself-studyCIenterpriseimagedesignexaminationoutline）CourseName:CIcorporateimagedesignCourseCode:4841ThefirstpartisaboutthenatureandgoalofthecourseFirst,thenatureandcharacteristicsofthecourse"CIenterpriseimagedesign"isoneofthespecializedcoursesofferedbythevisualcommu
2、nicationdesignspecialty(basicsection)ofthehighereducationselftaughtexamination.ThestudyofCIcorporateimagedesignisthemediumofconnectiontheoryandpractice,anditisalsoahugesystematicproject.Ittakescarefulplanningasthecenter,andcarriesouteffectiveplanningandimplementationthroughmarketresearch,analysisand
3、conceptestablishment.Throughthedesignofgraphics,symbols,colorsandapplicationsystems,theuniquedesignprinciplesareformedfromtheangleofstandardizationandunification.Theplanning,designandpromotionofcorporateimageplayaveryimportantroleinthecompetitionofmarketeconomy,anditisthekeytothesustainabledevelopme
4、ntofeveryenterprise.Two,curriculumobjectivesandbasicrequirementsThiscourseisdesignedtoenablecandidatestofullyunderstandandmasterthetheoreticalsystem,planningsequenceanddesignmethodoftheconcept,behavior,identificationandinteractionofcorporateimageplanning.Enablecandidatestohavegoodlogodesignabilityan
5、dcooperation,tocompletethecorporateimageplanninganddesigncapabilities.Throughthestudyofthiscourse,candidatesshouldmasterthebasicknowledgeandmethodsofcorporateimageplanning.Graspitshugebasictheoreticalsystemandoperatingsystem,andhavetheabilityofcomprehensiveanalysisandjudgment.Itisoneofthemaintrainin
6、gobjectivesofthevisualcommunicationdesignprofessiontoenabletheexamineetoacquirethebasicknowledgeandabilityofplanningtheenterpriseimage.Three,andtheprofessionalcourseoftherelationship"CIcorporateimagedesign"isarequiredcourseforvisualcommunicationdesignprofessionals.Itisarelativelyindependentprofessio
7、naldiscipline,and"layoutdesign"andothercoursesplayaveryimportantroleinit.ThesecondpartisexaminationcontentandassessmenttargetChapter1,thebasictheoryofCIstrategyFirst,thepurposeandrequirementsoflearnin
