中欧管理论坛(英文)

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1、中欧管理论坛InvestorRelations(Excerptsfromthespeech.ContentrightsreservedbythespeakerandCEIBS.UseofthecontentmustbewiththepriorapprovalfromCEIBS.) MichaelJacobi(Biography)CFOofCibaSpecialtyChemicalsNov.29,2002Goodafternoon.Iampleasedtobewithyou.WhohereknowsCiba?Iwouldliketoveryquicklytalkalittleabou

2、tCibaandtalkaboutinvestorrelations.AsCFOofourcompany,Ispendonethirdofmytimeoninvestorrelations.Letmegiveyouapieceofadvicethatweuseforinvestors.I'lltellyou:WhoisCiba?Whatisinvestorrelations?Whatdoesitmean,really?Whoareourcustomers?Howdowemeetthem?Whatisthatthingcalledinvestorrelations?Andsomein

3、vestorrelationsdosanddon'ts.WeareCibaSpecialtyChemicals.Weproduceso-calledspecialtychemicals.It'ssomethingyoudonotfindinshops.Youcannotfindus.Weworkprimarilyonthingsthatchangethecolour,performanceorlookandfeelofcertainproductsyoubuy.Youwillalwaysfindusinsmallingredientsinsomethingbigger.It'sli

4、kespicesinfood.Wearenotspicesinfood,butingredientsinotherproducts.Thesearethesegments,thebusinessareasthatwearein.I'llgiveyouanexampleofourproductsaswegoalong.Overall,thecompanyhasabout$5billionUSdollarsinsales.WeareinSwitzerland.ThatiswhywetalkaboutSwissfrancs.OurheadquartersisinBasel,Switzer

5、land.Ourfoursegmentswe'reinareaboutthesamesize,soitisaverybalancedportfolioandwehaveverystrongmarketpositions.That'soneofthegoodthingswhenyou'retalkingaboutinvestorrelations.Wearealargecompany,abillion-dollarindustry,andwehaveverystrongsegmentsandleadingpositions.It'smucheasiertoexplainyourcom

6、panyandinvestorrelationsthiswaythanifyoucomeinandsay,"Weareasmallcompanyandwedon'tparticularlydefinethemarket."Whatareourproducts?Oneisplasticadditives.Allthesecorebusinessesareabout$1.5billionUSDollarsinsize.Theyareverylargecompaniesthatarenumberoneinthemarketworld-wide.Theyarespreadalloverth

7、eworld,obviouslyalsoinChina.BeingaEuropean-basedcompany,forus,thebiggestmarketistheUnitedStates.ThesecondbiggestisGermany.ThethirdbiggestmarketisChina.Forus,Chinaisveryimportantintermsofpresence.Wehaveaverylargepresencehere.Wehavealotof