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ID:38414050
大小:45.50 KB
页数:7页
时间:2019-06-12
《中欧管理论坛(英文)》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、中欧管理论坛InvestorRelations(Excerptsfromthespeech.ContentrightsreservedbythespeakerandCEIBS.UseofthecontentmustbewiththepriorapprovalfromCEIBS.) MichaelJacobi(Biography)CFOofCibaSpecialtyChemicalsNov.29,2002Goodafternoon.Iampleasedtobewithyou.WhohereknowsCiba?Iwouldliketoveryquicklytalkalittleabou
2、tCibaandtalkaboutinvestorrelations.AsCFOofourcompany,Ispendonethirdofmytimeoninvestorrelations.Letmegiveyouapieceofadvicethatweuseforinvestors.I'lltellyou:WhoisCiba?Whatisinvestorrelations?Whatdoesitmean,really?Whoareourcustomers?Howdowemeetthem?Whatisthatthingcalledinvestorrelations?Andsomein
3、vestorrelationsdosanddon'ts.WeareCibaSpecialtyChemicals.Weproduceso-calledspecialtychemicals.It'ssomethingyoudonotfindinshops.Youcannotfindus.Weworkprimarilyonthingsthatchangethecolour,performanceorlookandfeelofcertainproductsyoubuy.Youwillalwaysfindusinsmallingredientsinsomethingbigger.It'sli
4、kespicesinfood.Wearenotspicesinfood,butingredientsinotherproducts.Thesearethesegments,thebusinessareasthatwearein.I'llgiveyouanexampleofourproductsaswegoalong.Overall,thecompanyhasabout$5billionUSdollarsinsales.WeareinSwitzerland.ThatiswhywetalkaboutSwissfrancs.OurheadquartersisinBasel,Switzer
5、land.Ourfoursegmentswe'reinareaboutthesamesize,soitisaverybalancedportfolioandwehaveverystrongmarketpositions.That'soneofthegoodthingswhenyou'retalkingaboutinvestorrelations.Wearealargecompany,abillion-dollarindustry,andwehaveverystrongsegmentsandleadingpositions.It'smucheasiertoexplainyourcom
6、panyandinvestorrelationsthiswaythanifyoucomeinandsay,"Weareasmallcompanyandwedon'tparticularlydefinethemarket."Whatareourproducts?Oneisplasticadditives.Allthesecorebusinessesareabout$1.5billionUSDollarsinsize.Theyareverylargecompaniesthatarenumberoneinthemarketworld-wide.Theyarespreadalloverth
7、eworld,obviouslyalsoinChina.BeingaEuropean-basedcompany,forus,thebiggestmarketistheUnitedStates.ThesecondbiggestisGermany.ThethirdbiggestmarketisChina.Forus,Chinaisveryimportantintermsofpresence.Wehaveaverylargepresencehere.Wehavealotof
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