[精品]中欧管理论坛(英文)

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1、中欧管理论坛InvestorRelations(Excerptsfromthespeech.ContentrightsreservedbythespeakerandCEIBS.UseofthecontentmustbewiththepriorapprovalfromCEIBS.)Michae1Jacobi(Biography)CFOofCibaSpecialtyChemicalsNov.29,2002Goodafternoon.Iampleasedtobewithyou.WhohereknowsCiba?Iwouldliketoveryquicklytal

2、kalittleaboutCibaandtalkaboutinvestorrelations.AsCFOofourcompany,Ispcndonethirdofmytimeoninvostorrelations.Letmegiveyouapieceofadvicethatweuseforinvestors.V11tellyou:WhoisCiba?Whatisinvestorrelations?Whatdoesitmean,really?Whoareourcustomers?Howdowemeetthem?Whatisthatthingcalledinv

3、estorrelations?Andsomeinvestorrelationsdosanddon'ts.WeareCibaSpecialtyChemicals.Weproduceso-calledspecialtychemicals.It1ssomethingyoudonotfindinshops.Youcannotfindus.Weworkprimarilyonthingsthatchangethecolour,performanceorlookandfeelofcertainproductsyoubuy.Youwillalwaysfindusinsma

4、llingredientsinsomethingbigger.It/slikespicesinfood.Wearenotspicesinfood,butingredientsinotherproducts.Thesearethesegments,thebusinessareasthatwearein.11giveyouanexampleofourproductsaswegoalong.Overall,thecompanyhasabout$5billionUSdollarsinsales.WeareinSwitzerland.Thatiswhywetalka

5、boutSwissfrancs.OurheadquartersisinBasel,Switzerland・Ourfoursegmentswe'reinareaboutthesamesize,soitisaverybalaneedportfolioandwehaveverystrongmarketpositions.That'soneofthegoodthingswhenyou'retalkingaboutinvestorrelations.Wearealargecompany,abillion-dollarindustry,andwehaveverystr

6、ongsegmentsandleadingpositions.It，smucheasiertoexplainyourcompanyandinvestorrelationsthiswaythanifyoucomeinandsay,〃Weareasmallcompanyandwedon，tparticularlydefincthemarket.Whatareourproducts?Oneisplasticadditives-Allthesecorebusinessesareabout$1.5billionUSDollarsinsize.Theyareveryl

7、argecompaniesthatarenumberoneinthemarketworld-wide.Theyarespreadallovertheworld,obviouslyalsoinChina.BeingaEuropean-b^sedcompany,forus,thebiggestmarketistheUnitedStates.ThesecondbiggestisGermany.ThethirdbiggestmarketisChina.Forus,Chinaisveryimportantintermsofpresenee.Wehaveaveryla

8、rgepreseneehere.Wehavealotoffacto