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1、TourismGeographiesVol.9,No.4,347–370,November2007ConceptualizingIntegratedRuralTourismGUNJANSAXENA∗,GORDONCLARK∗∗,TOVEOLIVER†&BRIANILBERY‡∗ScarboroughManagementCentre,TheUniversityofHull,Scarborough,UK∗∗DepartmentofGeography,LancasterUniversity,Lancaster,UK†HigherEd
2、ucationFundingCouncilforWales,Cardiff,UK‡CountrysideandCommunityResearchUnit,UniversityofGloucestershire,Cheltenham,UKABSTRACTRuralspacesarenolongerassociatedpurelywithagriculturalcommoditypro-ductionbutareseenaslocationsforthestimulationofnewsocio-economicactivity,
3、oftenincorporatingtourism,leisure,specialityfoodproductionandconsumptionande-commerce.WithinthecontextofdebatesaboutintegratedandterritorialapproachestoruraldevelopmentinEurope’s‘laggingregions’,thispaperintroducesthenotionof‘integratedruraltourism’(IRT)anddescribes
4、thevariousmethodsofresearchusedinanEUresearchprojectthatformsthebasisofthisspecialedition.IRTistheorizedastourismexplicitlylinkedtotheeconomic,social,cultural,naturalandhumanstructuresofthelocalitiesinwhichittakesplace.TheargumentisthatIRT–asatheoryandapproach–leads
5、tomoresustainabletourism(broadlyconceived)thanotherformsoftourismbecauseitcreatespowerfulnetworkconnec-tionsbetweensocial,cultural,economicandenvironmentalresources.ThenotionofIRTisalsointendedtoopenuppracticalwaysofthinkingaboutimprovinglinkagesbetweentourismandloc
6、alandregionalresources,activities,productsandcommunitiesinthelightofchangingtrendsintourismdemand.KEYWORDS:Integratedruraltourism,laggingruralregions,ruraldevelopment,SPRITEIntroductionThispaperintroducesthenotionof‘integratedruraltourism’(IRT)inthecontextofSPRITE,a
7、nEUFifthFrameworkresearchproject.Thepaperexplorespreviousresearchinruraltourismandestablishesthecaseforanintegratedapproachtoun-derstandingitscomplexnature(environmental,economicandsocial)andtheroleitplaysinallthesedimensionsofthelivesoflocalactors.Currentacademican
8、dpolicydebatesadvocatingamoreintegratedandterritorialapproachtoruraldevelopmentinEuropequestionthepre-eminentpositionofagriculturewithinru