美林的行业分析框架

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1、DRAFTChinaIndustryPrimer[]August18,2004CONFIDENTIALHK000I5X7/15/2021HK000I5D_ML_ChinaOpportunities_0804.ppt1TotalMarketSizeandPerformanceNo.ofPlayers/TotalProductionCapacityUnitPrice/UnitsSoldIndustryPrimer–[]MarketOverviewBreakdowntoprovince/regionandsubsectorasappropriateInclud

2、easmuchdetailasappropriate/possibleFootnoteallyoursources!!____________________Source:[][Datatocome][Datatocome][Datatocome]7/15/2021HK000I5D_ML_ChinaOpportunities_0804.ppt2IndustryPrimer–[]KeyIndustryCharacteristics[Fragmentedmarket][State-ownership][Importorexportdriven][Segmen

3、tationofmarketspace][Innovationdriven?][Cyclical?][Demographic-driven][Protectedsector][Lowpenetration][Lackingcertainexpertise][Scale-play][Brand-driven][Highbarrierofentry][HighR&D]RecentDevelopments[Introductionofcertaintechnology][Openingofcertainmarkets][Cuttingimporttariff]

4、Relyonnewsrun,industrysectorreports,discussionsincompanyannualreports7/15/2021HK000I5D_ML_ChinaOpportunities_0804.ppt3IndustryPrimer–[]KeyIndustryTrends[Certainproducttypepopular][Pricecuts][Intensifyingcompetition][Margincompression][Coupledwithfinancing–electronicsforexample][D

5、omesticconsolidation][Diversificationofcustomerbase][Inter-provincialexpansion][Decliningimporttariff][Government'sstanceandposition][Funding–moreprivatesectorcapital][Shiftindistributionchannel]Relyonnewsrun,industrysectorreports,discussionsincompanyannualreports7/15/2021HK000I5

6、D_ML_ChinaOpportunities_0804.ppt4IndustryPrimer–[]KeyDrivers[Strongoveralleconomicperformance][Infrastructureexpansion][Increasingconsumerawareness][Increaseinconstructionwork][Increaseindisposalincome]TiebacktotheIndustryCharacteristicsandTrends____________________Source:[]Driv

7、er1Driver2Driver3Driver4Source:Industryreports,equityresearchonprofiledcompanies7/15/2021HK000I5D_ML_ChinaOpportunities_0804.ppt5KeyPlayersandMarketShareIndustryPrimer–[]CompetitiveLandscape____________________Source:[][Listkeydomesticorforeignplayersandrespectivemarketshare]Sour

8、ce:Industryreports,equityresearchonprofi