投资银行面试必备资料-美林的行业分析框架

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1、DRAFTChinaIndustryPrimer[]August18,2004CONFIDENTIALHK000I5X9/21/2021HK000I5D_ML_ChinaOpportunities_0804.ppt1TotalMarketSizeandPerformanceNo.ofPlayers/TotalProductionCapacityUnitPrice/UnitsSoldIndustryPrimer–[]MarketOverviewBreakdowntoprovince/regionandsubsectorasappropriateIncludeasmuchdetail

2、asappropriate/possibleFootnoteallyoursources!!____________________Source:[][Datatocome][Datatocome][Datatocome]9/21/2021HK000I5D_ML_ChinaOpportunities_0804.ppt2IndustryPrimer–[]KeyIndustryCharacteristics[Fragmentedmarket][State-ownership][Importorexportdriven][Segmentationofmarketspace][Innov

3、ationdriven?][Cyclical?][Demographic-driven][Protectedsector][Lowpenetration][Lackingcertainexpertise][Scale-play][Brand-driven][Highbarrierofentry][HighR&D]RecentDevelopments[Introductionofcertaintechnology][Openingofcertainmarkets][Cuttingimporttariff]Relyonnewsrun,industrysectorreports,dis

4、cussionsincompanyannualreports9/21/2021HK000I5D_ML_ChinaOpportunities_0804.ppt3IndustryPrimer–[]KeyIndustryTrends[Certainproducttypepopular][Pricecuts][Intensifyingcompetition][Margincompression][Coupledwithfinancing–electronicsforexample][Domesticconsolidation][Diversificationofcustomerbase]

5、[Inter-provincialexpansion][Decliningimporttariff][Government'sstanceandposition][Funding–moreprivatesectorcapital][Shiftindistributionchannel]Relyonnewsrun,industrysectorreports,discussionsincompanyannualreports9/21/2021HK000I5D_ML_ChinaOpportunities_0804.ppt4IndustryPrimer–[]KeyDrivers[Stro

6、ngoveralleconomicperformance][Infrastructureexpansion][Increasingconsumerawareness][Increaseinconstructionwork][Increaseindisposalincome]TiebacktotheIndustryCharacteristicsandTrends____________________Source:[]Driver1Driver2Driver3Driver4Source:Industryreports,equityresearchonprofiledcompani

7、es9/21/2021HK000I5D_ML_ChinaOpportunities_0804.ppt5KeyPlayersandMarketShareIndustryPrimer–[]CompetitiveLandscape____________________Source:[][Listkeydomesticorforeignplayersandrespectivemarketshare]Source:Industryreports,equityresearchonprofi