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1、SWOT&DevelopmentStrategyofMacauairportKikiFredMonicaPayonRainContentIntroductionSWOTStrategyIntroductionCoexistedHongKong,Guangzhou,Shenzhen,Zhuhai,andMacaufiveAirport(A5)within200kmofthePearlRiverDeltaregion.Lackofcoordinationinevitablecompetition.Ai
2、rportPassengerthroughputGoodsthroughput（Ton）Landingsorties(架次)Rank2010GrowthRank2010GrowthRank2010GrowthTotal546,321,30016.111,289,872.119.45,531,71614.3Beijing173,984,11413.121,551,471.65.11517,5856.1Guangzhou240,975,67310.631,144,455.719.83329,2146.
3、6┊┊┊┊┊┊┊┊┊┊Shenzhen531,298,81224.84809,125.433.65216,8977.0┊┊┊┊┊┊┊┊┊┊Zhuhai451,819,05131.34317,578.827.84237,65162.6┊┊┊┊┊┊┊┊┊┊HongKong50,900,0004,100,000+300,000+Macao6,000,000+(1995)28,000,00190,000+54,000+2010年全国机场生产统计公报，《空运商务》，2011.05http://www.ma
4、cau-airport.gov.mo/site/php/cn/airport_capacity.phphttp://www.hongkongairport.com/chi/media/facts-figures/facts-sheets.htmlIntroductionMacauInternationalAirportwasputintooperationsince1995.MacauInternationalAirportisrecognizedasthemostweaknessofthefiv
5、eairports.TheairbridgeinPearlRiverDelta,especiallyonebetweenbothsidesoftheTaiwanStraits.SWOTStrengthWeaknessOpportunityThreatsStrengthTheinternationalinfluenceCasino&WorldHeritageLocatedinareasofthePearlRiverDeltaAirrightsagoodfoundationOpenfifthfreed
6、omrights.Lowleveloffees2004-Thailand2005-MalaysiaWeaknesslimitedlocalsourcelocalpopulationofonly500,000Regularflightsislimited,fewroutesHighlytotalcostbusinessincomeunsatisfactory;portfolioisnotdiversityenough,etc.lackofairportfacilitiesOpportunityHon
7、gKongandMacao"individualvisit“airportreceptionrosetomorethan30%.WellconditionofpoliticalandeconomicincreasingtheconfidenceofinvestorsincreaseherroleasabusinessplatformTransformineconomicstructureMICE&LogisticsIncreaseaboutlogisticsin2008全世界东南亚中国GDP增长率
8、（%）3.39.610.5客运增长率（%）4.95.68.8货运增长率（%）6.18.612.2沈敏路,澳门国际机场发展战略研究,武汉,2008.ThreatsCrossstraitsdirectlinks(两岸三通)60%-47%CompetitionintheairportareaDevelopmentdirectionandmarketpositioningarenotclearFacilitiesaboutA5机场名称营运时间飞行区等级跑道数量跑道长度停机位数量航站楼面积设
