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1、TheinnovationofmarketingstrategyoftheApplecompanyandthestudyofitsusinginChinaABSTRACTApple electronslead theworldtrendfromtheendoflastcenturytotoday.Itisnotjusta product,buta belief. FromIPOD to ITUNES,IPAD and IPHONE, eachproduct ofApple hasachieved greatsuccess.Thereisno
2、exception in China. "The fruitpowder”group is growinginChina. It isattributedtonotonly theexcellenceofAppleproducts, butalsothe innovationof Apple's marketingstrategy.Therefore,weshouldnotonlylearnthetechnologyofAppleproduct,butalsolearnthemarketingstrategyoftheApplecompan
3、y.Thenweneedtouseittotheproductsofthestate-ownedcompaniestobroadentheinternationalperspectiveofthenationalindustry.Itcanalsoimprovethecompetitiveness of ourstate-owned brand. Fromtheimpactof its marketingstrategy of Applecompany,thestudyoftheuseofhungrymarketingandproductl
4、ifecircletheory,wefindthecontentthatChinesecompaniesneedtostudyfromtheApplecompany.Thentheelectronicproductscandevelophealthilyandrapidly.Itcangointotheworldmarketonthebasisofhavingacertaindomesticshare.KeyWords:Apple,marketing,hungry marketing, theApplestore1.Whethertheex
5、cellentperformanceofApplecompanyhassomethingtodowithitsmarketingstrategy1.1BriefintroductionoftheAppleCompanyApplecompanyisfoundedonApril1,1976.Currently,it’stheworld'slargestmobilephonemanufacturer,alsothelargestpersonalcomputermanufacturer.TherepresentativesoftheApplecom
6、pany’sproductsaretheAPPLEII,theMacintoshcomputer,ipodmusicplayer,itunsshops,imac,iphoneseriesphonesandpersonalcomputersofipadseries.BytheendofFebruarythisyear,Apple'smarketvaluerosewiththeimpactofthedividendpayoutprospect.Itbrokethrough500billiondollars.1.2Thecurrentstatus
7、ofAppleCompanyAccordingtothetransactionpricesonthemorningofFebruary29,2012ofthetimeoftheUnitedStates,wecancalculatethatthemarketpriceoftheApplecompanyoftheUnitedStates,whichisfamousforsellingcomputer,iphone,ipadandallisworthformorethan500billiondollars.Fromtheaspectofthema
8、rketcapitalization,theApplecompanyisthehighestintheworld.ThesecondoneistheExxonMobilOil.T
