2、该向苹果公司所学习的内容,从而使我们中国的电子产品能够健康快速的发展,在保有一定国内份额的同时,冲击世界市场。关键词:苹果、营销、饥饿营销、苹果商店ABSTRACTApple electronslead theworldtrendfromtheendoflastcenturytotoday.Itisnotjusta product,buta belief. FromIPOD to ITUNES,IPAD and IPHONE, eachproduct ofApple hasachieved greatsuccess.Thereisnoexception in Ch
3、ina. "The fruitpowder”group is growinginChina. It isattributedtonotonly theexcellenceofAppleproducts, butalsothe innovationof Apple's marketingstrategy.Therefore,weshouldnotonlylearnthetechnologyofAppleproduct,butalsolearnthemarketingstrategyoftheApplecompany.Thenweneedtouseittothepro
4、ductsofthestate-ownedcompaniestobroadentheinternationalperspectiveofthenationalindustry.Itcanalsoimprovethecompetitiveness of ourstate-owned brand. Fromtheimpactof its marketingstrategy of Applecompany,thestudyoftheuseofhungrymarketingandproductlifecircletheory,wefindthecontentthatChi