Macau’s gaming and tourism industry PEST analysis005

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1、JinanUniversityTitleMacau’sgamingandtourismindustryPESTanalysisStudentNameFuFengLiStudentNo.2008053011MajorFinance(FNC)SupervisorZhangFangFangDate(dd/mm/yyyy)05/04/2012暨南大学本科生毕业论文论文题目澳门博彩旅游业PEST分析学院国际学院学系金融系专业金融学姓名傅凤梨学号2008053011指导教师张芳芳2012年05月04日Macau’sgamingandto

2、urismindustryPESTanalysisAbstract:Enteringthe21stcentury,thegamingindustryhasdevelopedaverycloserelationwiththetourismindustryandbecomeapillarofMacao'seconomy.In2002,theMSARGovernmentliberalisedthegamingindustry,throughappropriatecompetitionandmodernoperatingandman

3、agementmodels,bringingnewmomentumtoMacao’sgamingsectorandtheentireeconomy.Althoughgamblingindustrycreatealargeamountofjobopportunityandeconomyincreasegreatlot,butcannotignoreexistingthebadeffects.BasedonthesocialbackgroundwiththeMacaogamingtourismindustryasaspecial

4、studysample,usingthePESTtoanalyzethebasisofexistingstatisticaldataandsurveydata,thisarticleassesstheinfluenceofthegamingandtourismtoMacau.Theresearchofgamingandtourismnotonlyarousedtheconcernfortheindustry,butalsohelpsittosolveitsproblemsandchallenges,andeventually

5、enhancethecompetitivenessofthegamingandtourism.KeyWords:Gamingandtourismindustry,Macaueconomy,PESTanalysisContents1.Introduction12.Polity22.1Governmentplaystheroleingamingandtourismindustry22.2Theimpacttothelaw33.Economy43.1Advantagesbroughtbygamingandtourismindust

6、ry43.1.1TherapidgrowthrateofGDP43.1.2Themainsourceincomeforthegovernment53.1.3Providingjobopportunity63.2Disadvantagesbroughtbygamingandtourismindustry93.2.1Thenewchallengeofthesupplystructure93.2.2Theimbalanceofrevenuegrowthandresidentactualincome104.Society114.1P

7、ositivesocialandculturalimpact114.2Negativesocialandculturalimpact124.2.1Theconsiderablepressureonotherindustries124.2.2Thepolarizationbetweentherichandpoor124.2.3Impactoneducation134.2.4Thelocalatmospherehaschanged135.Technology146.Conclusion15Reference15Macau’sga

8、mingandtourismindustryPESTanalysis1.IntroductionThankstoGamingindustryhasflourishdeveloping,Macauwasreputedas“MonteCarlooftheOrient”and“LasVegaso