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1、TSPaPLiteratureReviewofSWOTAnalysisandItsApplicationacrossTourismIndustry:ACaseStudyofJiuzhaigouScenicAreaAbstractKnownforitsuniquenaturalscenesandvaluableecosystem,JiuzhaigouScenicAreahasbeenopenedtopublicforover30yearssinceitwasdesignatedasaNationalNatureReservein
2、1978.Whilecontributingtolocaleconomygrowth,employment,higherlivingstandard,iscausingcertainthreatsandpressuretothesurroundingeco-systemandaboriginalcultures.Ithasbeenapriorityforustoconsiderhowtouseresourcesmorerationallyandmaintainthatuse.KeyWords:Jiuzhaigou;SWOTAn
3、alysis;SustainableDevelopmentStrategies1.Introduction1.1BackgroundJiuzhaigouScenicArea(HereafterJSA)initiatedtourismin1981andstarteddevelopmentin1986.Sincethen,thenumberoftouristshasincreaseddramatically,from27,529in1984to1,700,297in2010(JinShaozhi,2011),theannualin
4、creasingrateisupabove23%,withthemostdramaticincreaseoccurringafter1998(LiWenjun,2005).TheroadfromChengducity(thecapitalofSichuanProvince)toJSAhadbeenimprovedthatyear,reducingthetraveltimefrom2daysto12drivinghours,andthetouristsaremostlyfromnearbyandotherdomesticciti
5、es.Asthenumberoftouristshasincreased,therevenuefromtourismhasalsogrown(LiWenjun,2006).1.2BriefingofthestudyareaTheJSAissituatedinthemountainousareaofthenorthernSichuanProvince,China(Fig.1).ItwasenlistedbyUNESCOastheWorldNaturalHeritagein1992andtheWorldBiosphereReser
6、vein1997(ZhangXiaoping,ZhuZhongfu,2007).JSAarerichoftourismresourcesandhaveattractedmoretouristsinrecentyears.Lakes,waterfalls,forests,snow-toppedpeaks,includingmodernglaciers,aredistributedalongthevalley(LiWenjun,2006).Moreover,traditionalcultureisalsoanattraction.
7、Tibetansaccountedforover80%ofthetotalpopulationof1,021in1999(LiWenjun,2006).Page8of8Page8of82012/5/2320:22D:file-serverfs_tmpdownloada6072b4bd3e77d62f965f7b618d568e5.docTSPaPFig1.GeographicalLocationoftheStudyArea1.3ProblemsindentifiedWithmorepeoplecomingtoJSA,e
8、speciallyduringthe“goldenweeks”,thescenicareafullyreachtheenvironmentcapacityleadingtoacertainthreatsandpressuretotheenvironment.Inadditio
