swot analysis of tourism supply

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1、SWOTAnalysisofTourismsupplyComparativeanalysisoftourismsupplyTourismcreateswealth,economicalacmeandsocialprosperityandconstitutesanimportantfactorofinternationalandnationaldevelopment.Itconsistsofaninternationalsocio-economicalphenomenonthatcomesfromthehumanneedtoescapefrome

2、verydayroutine,thewishtocontactnatureandthenaturalcuriositythatpeoplehavetoexploreotherplacesandcivilizationsandtheiressentialneedforrest,entertainmentandamusement.ParticularlyforGreeceandspecificallyforCrete,tourism:·ContributesdirectlytothecreationoftheGrossNationalProduct

3、ofGreeceby4.5%andspecificallyforCreteby5.2%(2003).·Occupies5.2%ofGreekandCretanmanpower.·ContributestothedecreaseoftheCurrentTransactionsdeficitby6.5billion$forGreeceand3.8billion$forCrete.DuringthelastdecadeCretaneconomywasmainlybasedonthedevelopmentofagricultureandtourism.

4、TourisminCretehasbeendevelopedalmostcompletelyintheformofmassivesummertourismandisconcentratedonthenortherncoastlineoftheisland.TourismisthesectorwiththelargestproductivityperpersoninCretetoday.ThispresentedaverylowraiseoftheproductivityperpersonintheGreekeconomyduringthenin

5、eties.ButtourismisalsothesectorthatisalmostexclusivelyresponsiblefortheraiseofoccupationnotonlyinCretebutalsoinGreeceasatotal,intheEUandgenerallyinalltheindustriallydevelopedeconomies.IntheWhiteBibleforEmployment,DevelopmentandCompetitivenessoftheEuropeanCommission,tourismis

6、admittedtobetheonlysectorthatispotentialtocreatemoreoccupationplacesinthefuture.Whatthisessaymainlyattemptsisfirstlytodetectallthestrengthsandweaknessesofthetouristproductthatisofferedandthentomakeknownalltheopportunitiesandthreatsthatcomefromtheexternalenvironment(macro-env

7、ironment).TheimportanceoftheSWOTAnalysisliesinthefactthatitsfindingstakenseriouslyintoaccountinthephaseofthemappingoutofthestrategyforthefinalformingoftheprogramforthetouristpromotion.Indetail:A.Strengths:Theyareexpressedasnaturaladvantagesofthetouristproductoftheprefectureo

8、fHeraklionincomparisonwiththecompetitivetouristareas.Theseadvantagesinclude