SWOT analysis for Apple 修改

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1、SWOTanalysisforAppleStrengths：lBrandnameperceptionAstrongbrandisanessentialstrengthofAppleInc.Applebrandisalwaysbeingimprintedinpeople'smindsasoneofthemostestablishedandhealthyITbrandsworldwide.IthasaveryloyalsetofenthusiasticcustomersthatadvocatethebrandlProductwithhighgrossprofitApplebrand

2、isalwaysbeingimprintedinpeople'smindsasoneofthemostestablishedandhealthyITbrandsworldwide.Onthebasisofqualityandtechnology,Applecreatedemotionalandselfexpressionformasthemainvalueofthebrand.High-endproductpositioningnotonlyenhancesthebrandvalue,butalsogainsthehighprofits.ManyAppleproductscan

3、gaindouble-digitprofits;meanwhilesomeproductmarginscanreach60%.lSuperbmarketingstrategiesApplehasarelativeadvantageinelectronicpublishing,animationindustry,advertising,Internetandsoon.Appleestablishesastrongpartnershipwithgraphicssoftwaremanufacturers,suchasAdobe,AldusandQuarkwhichmakesapple

4、hasaloyalcustomer.lAttachesgreatimportancetotheresearchanddevelopmentandhavestrongabilityofinnovationApplehasastrongResearch&DevelopmentDepartment,comingupwithstylishdesignsandcontinuousnewproductsliketheiPodseries.Throughitsstrongheritageofdesignexcellencecoupledwithbeautifulpackagingandbac

5、kedbybrilliantproductpromotionsandmarketing,Applehasbuiltverygoodandeasy-to-useuserinterfaces.AppleInc’sinnovationkeepsitafront-runnerinelectronics.lMarket share and global expansionThesuccessoftheiPadmakeApplemarketsharerising.AccordingtomarketresearchofGartnercompany,inApril2011,Appleoccup

6、ied69%ofthetabletcomputeroperatingsystemmarketshare.Apple'siOSstilldominatetheglobaltabletmarketandthemarketsharewillreach47%in2015.Weaknesses：lHighpricingNotreducingcostsinthesamewayastheircompetitors'meansAppleInc.isoutlayingmoreoftheirprofits.Overpricing,settingtoohighpricesforAppleIncpro

7、ducts/servicesmakesthemuncompetitive,whichisamajorweakness.lNon-CompatibilityThesoftwareofApplehasaNon-CompatibilitywithNon-AppleProducts,sothesalesofApplesoftwarearelimitedbythesalesofhardware.Thenon-compatibilityofAppleComputerswithotheroperation