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1、AComparisonbetweenNBAandCBAHomeCultureAbstractNBA,thefinestbasketballcultureintheworld,providesagoodexamplefortheCBAinhomeculture.Thisarticlebeginswithadiscussionoftheimpactoftraditionalcultureonindividualbasketballconcepts,andgraduallydiscussestheselectionofhomevenuesandtheirfa
2、nsinhomeculture.Culturaldifferencessuchasfans,referees,andathleteshavedistinctpersonalities.ThisarticlecomparesthecultureofbasketballbetweenCBAandtheNBAthroughtheexamplestudymethodandcomparativeanalysismethod,andconcludesthereasonsforthedifferences.ThethesissummarizetheNBA'ssucc
3、essfulexperienceanddrawlessonsfromit,findtheshortcomingsoftheCBA,providesometheoreticalbasisforthefuturedevelopmentoftheCBA,andseekdevelopmentstrategiesfortheChineseprofessionalbasketballculture.Then,therearesomesuggestionsforpromotingtheimprovementoftheprofessionalbasketballlev
4、elinourcountryandthecontinuedhealthdevelopmentofsports.Finally,sportscultureisonlyoneofthebigfamilyofculture.ThisarticlestartswiththebasketballcultureandseesthedifferencesbetweenChinaandtheUnitedStatesintermsofcollectivismandindividualism,thuspromotingtheshapingandformationofour
5、country'ssportsculture,realizingthechangeofsportsconcepts,andconstantlyimprovingthelevelofnationalsports. Keywords:HomeCulture;NBA;CBA;HomeCourtAdvantages;IndividualismVSCollectivism NBA作为世界篮球文化的精品，在主场文化的构建上，为CBA提供了良好的榜样，本文从传统文化对各自篮球观念的影响开始探讨，逐步论述了二者主场文化中诸如：主场所在地的选取、球迷文化、裁判员文化以及
6、球员文化等较有鲜明个性的文化差异。本文通过实例研究的方法和比较分析的方法对CBA与NBA篮球文化进行比较，并总结出差异的原因。本文总结了NBA的成功经验并借鉴，找到了CBA的缺陷，为CBA的未来发展提供了理论依据，并寻求中国职业篮球文化发展战略。接着，对促进我国职业篮球水平的提高和体育运动的持续健康发展提出了一些建议。最后，体育文化只是文化大家族之一。本文从篮球文化入手，从集体主义和个人主义角度分析中美之间的文化差异，从而推动我国体育文化的塑造和形成，实现体育观念的转变，不断提高国家的体育水平。关键词：主场文化；NBA;CBA；主场优势；个体主义与集体
7、主义ChapterIIntroduction1.1BackgroundofthestudyWiththedevelopmentofeconomicglobalization,Chinahasintegratedintotheworldsoundlyineveryaspectinthesedecadesandhasplayedanincreasinglyimportantroleintheworld.Duringtheprocess,moreandmorepeopleareconcerningaboutthedifferencesofsocialvalu
8、esandcustoms.Cultureexchangesisanunavoidableasp
