转载一篇麦肯锡的文章

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1、McKinseyonBusinessTechnologyInnovationsinITmanagementNumber15,2FivetrendsthatwillshapebusinessSpring2009technologyin20094IT’sunmetpotential:McKinseyGlobalSurveyResults14MemototheCEO:Whyweneedanannualreportfortechnology20HowcloudcomputingchallengesCIOroles:Aro

2、undtable28HowCIOsshouldthinkaboutbusinessvalue38Documentmanagement:Ahiddensourceofvalue14McKinseyonBusinessTechnologySpring2009MemototheCEO:WhyweneedanannualreportfortechnologyTheITorganizationandthebusinessunitsshouldbemuchmoreintune.Here’sonewaytomakethatha

3、ppen.DriekDesmetandArticleataglanceTorMesøyAlthoughmostcompaniesrealizethatbusinessunitsandthetechnologyorganizationmustbemuchmoreintegrated,manydon’tknowhowtomakethishappen.Leadersofbusinessunitssometimeshaveonlyavaguesenseoftechnology’svalue,whiletechnology

4、executivesoftenfailtoaddressissuesintermsthatbusiness-peoplefindmeaningful.InanimaginarymemotoaCEO,achieftechnologyofficerproposesasolution:anannualreportfortechnology,analogoustotheannualreportforinvestorsandthebroadermarket.Thisdocumentwouldsupplyacandidove

5、rviewofthecompany’sabilitytocreatebusinessvaluefromtechnology,substantiatethatanalysiswithhardmetrics,shareperspectivesontechnologyuse,celebrateachievements,andarticulatevisionsandplansforthefuture.15To:TheCEOFrom:TheCTOSubject:AnnualreportfortechnologyAtlast

6、week’sexecutivecommitteemeeting,youmadethepointthatourcompany’sbusinessunitsandtechnologyorganizationneedtobemuchmoreintunewitheachother.Inthismemo,I’dliketoexplainhowwecouldtakeajointsteptowardmakingthathappen.Noonedoubtsthatourcompany’ssuccessdependsonsolid

7、technologysupport.Buteveryonealsobelievesthatwecandoalotmoretomaketechnologyservethebusinessunits—forexample,bydeepeningourinsightsintowhatcustomersneed,integratingchannels,speedingthedeliveryofservices,andacceleratingnew-productdevelopment.Westruggletorealiz

8、ethispotential.Thebasicproblemisalackofsharedunderstanding.Ourbusinessunitleadershaveonlyavaguesenseofthevaluethetechnologyorganizationdelivers:theyjustseebitsandpiecesanddon’tseemtograsp