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1、NewspaperonMobilePhones–YouPaidForWhatNow?PostedonJuly31,2008First,thestatsfromwikipedia(notthebestsourceIknow):Anincreasingnumberofcountries,particularlyinEurope,nowhavemoremobilephonesthanpeople.AccordingtothefiguresfromEurostat,theEuropeanUnion’sin-housestatisticaloffice,Luxembour
2、ghadthehighestmobilephonepenetrationrateat158mobilesubscriptionsper100people(158%),closelyfollowedbyLithuaniaandItaly.[7]InHongKongthepenetrationratereached139.8%ofthepopulationinJuly2007.[8]Over50countrieshavemobilephonesubscriptionpenetrationrateshigherthanthatofthepopulationandthe
3、WesternEuropeanaveragepenetrationratewas110%in2007(sourceInforma2007).TheU.S.currentlyhasoneofthelowestratesofmobilephonepenetrationsintheindustrializedworldat85%.ArecentarticleinTheNewYorkTimesaboutnewspapersoncellphoneshadthisstatementfrom,“TimRepsher,whooverseesMediaGeneral’smobil
4、eproducts,saidhechoseVervebecausehewouldnothavetohirenewstaffmemberstofigureouthowtopublishnewspapersoncellphones.Mobilereadershipquadrupledinayear”Now,myquestionisthis.Ifyouarealreadygivingawaycontentforfreeonline,outsourcingdelivery,partneringwithYahooonadplacementandclassifiedads,
5、andlosingpaidprintreadershipwithoutcreatinganewdeliverable,areyoustillanewspaper?Orareyouacollectionoffreelancejournalists?WhatifMediaGeneralhadhiredstafftodevelopacellphoneapplication?TheirROIwouldbehigher.Theymayevenhavecomeupwithanapplicationtosellothers.We’llneverknowIguess.Whati
6、sthecost/benefitofoutsourcingaserviceyouthinkisintegraltotheviabilityofyourorganization?Thatdoesn’tmakeanysensetome.Andasfor“quadruplingthemobilereadershipinoneyear”,whatdoesthatevenmean?Didyougofrom1personto4?Telluswhatyourpenetrationinthemarketis.Telluswhatyoureallypaidfor…Relatedp
7、osts:1NYTimesEliminatingPaid“TimesSelect”FeatureThisentrywaspostedinInnovation,NewMediaandtaggedMobile,NewMediabyRobertIvan.Bookmarkthepermalink.手机上的报纸-您支付现在做什么呢？发表于2008年7月31日，首先，从维基百科（不是我知道的最好的来源）的统计：现在有越来越多的国家，尤其是在欧洲，移动电话比人还多。据欧盟统计局，在欧洲联盟的内部统计办公室的数字，卢森堡158手机订阅每100人（158％）紧随其后的立陶宛和意大
8、利，的最高移动电话普及率
