商务导论Lecture1-Formsofbu

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1、IntroductiontoBusinessTeacher’sProfileName:LiuHudieEducationBackground:M.A.inBusinessEnglish,2005-2007,UIBETeachingExperience:since2007.9CourseProfileIntroductiontoBusinessBilingualElementary/preparatoryComprehensiveTheoreticIntensiveinputLecture1Throughlearningthiscours

2、e,thestudentswillbeableto2)expressbusiness-relatedideas,describebusiness-relatedphenomenaandconductbusiness-relatedactivitiesinEnglish1)haveageneralpictureofthewholeprocessofrunningabusiness,soastolayafoundationforfuturelearningofspecificsubjectsCourseObjectiveLecture1Su

3、bjectKnowledgeEconomicsManagementFinanceMarketingInternationalTradeOthers:HRMTourismLawBusinessFundamentalsofBusinessLecture1KeyComponentsPresentationTheoryGroupdiscussion&OralReportTeacherexplainssubjectmatterknowledgeandlinguisticknowledgewithillustrationofPowerPoint.S

4、tudentsmaypresenttheirunderstandingofassignedsubjectmatterknowledgewithPowerPoint;Studentsfallintogroups:discussrelatedtopicsandcases.TerminologyStudentsarerequiredtomemorizeandlearntoexplainallthespecializedterminologieslistedineachchapter.SummaryQuestionswillbegiventos

5、ummarizekeypointsofeachlecture.Studentsarerequiredtoanswerthesequestions.Lecture1CoursePlanChapterSubjectMatterLecture11StartingYourBusinessLecture22Marketing:AnOverviewLecture33ProductsLecture43PricingLecture54DistributionLecture65PromotionLecture76Finance-MoneyandBanki

6、ngLecture87&9Finance-Financing&SecuritiesLecture98Finance-AccountingLecture1012GoingglobalLecture1113ManagementandLeadershipLecture1214HumanResourcesManagementLecture1315MotivationLecture1417BusinessEnvironmentandResponsibilitySelf-learning10,11,16,18Lecture1Requirements

7、Performance20%AttendanceClassInvolvementHomeworkIn-classdiscussionReport/PresentationFinalExam80%FinalGradePreviewGroupreportNoabsenceLecture1StartingUpaBusinessChapter1TypesofBusinessOrganizationsCorporationPartnershipSoleProprietorshipFranchisingLecture1DefinitionsSole

8、ProprietorshipBusinessownedandusuallyoperatedbyoneperson,whoisresponsibleforallofitsdebtsPartnershipBus