《商务导论》论文范本

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1、西南财经大学天府学院TIANFUCOLLEGEOFSOUTHWESTUNIVERSITYOFFINANCEANDECONOMICS项目管理Programmanagement题目TheMarketingPlanOfBodyShop小组第一小组成员陈秋仿40900532胡敏40901231张宇40901341王黎玲40900934指导教师李俊松定稿时间2011年11月30日ReferenceContent1MarketingresearchofskincaresinShangHai31.1thecustomers’consu

2、mptioncognitionofskincaresinShangHai52Businesscircleanalysis73TheanalysisofNinebusinesscircles’passengervolumeandtrafficvolume83.1passengervolume83.2trafficvolume94thecurrentsituationanalysisofNanjingRoadbusinesscircleandHuaiHaiRoadbusinesscircles’surroundings.11

3、4.1Themainshoppingmalls’particularsituationinNanjingRoadbusinesscircle114.2Themainshoppingmalls’particularsituationinuaiHaiRoadbusinesscircles125MainlycompetitoranalysisofProjectarea135.1managementlocation135.2managementproducts135.3management135.4enementconditio

4、n135.5servicecharacteristic135.6managementscale1414ReferenceLocationstrategyofBodyShop1MarketingresearchofskincaresinShangHaiAccordingtoinvestigation,TheareasincludingtheNorthChinarepresentedbyBeijing、TheEastchinarepresentedbyShanghaiandtheSouthChinarepresentedby

5、GuangzhouisthemostimportantConsumptionareasofskincare,whileamongtheseareas,theEastChina’sconsumptionshareisthelargest.Insomedegrees,comparingwithotherareas,SkincareusersoftheEastChinapaymoreattentiontoskincares.AccordingtothedataofBaidu,31.79%Skincareuserscomefro

6、mtheEastChina---10%morethantheSouthChina,atthesametime14.2%morethantheNorthChina.Graph1distributionofskincareconsumptionThedatacomefromBaidudatacenterinMarchof2010AccordingtometiculoussurveydatawhichshowsthatShangHaiisthemostsuitabledevelopmentplaceforourbodyshop

7、amongthesethreeplaces.14ReferenceGraph2NetizensdistributionSkinCareGraph3Brandpreference14Reference1.1Thecustomers’consumptioncognitionofskincaresinShangHai①Accordingtotheinvestigationquestionnaire,weknowthatcustomers’cognitionisdifferentbecauseofthedifferenceofa

8、ge.Customersfrom18to35useskincaresindifferentgrades.Graph4Differentage’sawarenessofSkinCare②consumersinShangHairegardthequalityofcommoditiesasthechiefrequireme