《商务导论》论文范本

《《商务导论》论文范本》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、西南财经大学天府学院TIANFUCOLLEGEOFSOUTHWESTUNIVERSITYOFFINANCEANDECONOMICS项目管理Programmanagement题目TheMarketingPlanOfBodyShop小组第一小组成员陈秋仿40900532胡敏40901231张宇40901341王黎玲40900934指导教师李俊松定稿时间2011年11月30日ReferenceContent1MarketingresearchofskincaresinShangHai31.1thecustomers’consumptionc

2、ognitionofskincaresinShangHai52Businesscircleanalysis73TheanalysisofNinebusinesscircles’passengervolumeandtrafficvolume83.1passengervolume83.2trafficvolume94thecurrentsituationanalysisofNanjingRoadbusinesscircleandHuaiHaiRoadbusinesscircles’surroundings.114.1Themainshop

3、pingmalls’particularsituationinNanjingRoadbusinesscircle114.2Themainshoppingmalls’particularsituationinuaiHaiRoadbusinesscircles125MainlycompetitoranalysisofProjectarea135.1managementlocation135.2managementproducts135.3management135.4enementcondition135.5servicecharacte

4、ristic135.6managementscale1414ReferenceLocationstrategyofBodyShop1MarketingresearchofskincaresinShangHaiAccordingtoinvestigation,TheareasincludingtheNorthChinarepresentedbyBeijing、TheEastchinarepresentedbyShanghaiandtheSouthChinarepresentedbyGuangzhouisthemostimportantC

5、onsumptionareasofskincare,whileamongtheseareas,theEastChina’sconsumptionshareisthelargest.Insomedegrees,comparingwithotherareas,SkincareusersoftheEastChinapaymoreattentiontoskincares.AccordingtothedataofBaidu,31.79%SkincareuserscomefromtheEastChina---10%morethantheSouth

6、China,atthesametime14.2%morethantheNorthChina.Graph1distributionofskincareconsumptionThedatacomefromBaidudatacenterinMarchof2010AccordingtometiculoussurveydatawhichshowsthatShangHaiisthemostsuitabledevelopmentplaceforourbodyshopamongthesethreeplaces.14ReferenceGraph2Net

7、izensdistributionSkinCareGraph3Brandpreference14Reference1.1Thecustomers’consumptioncognitionofskincaresinShangHai①Accordingtotheinvestigationquestionnaire,weknowthatcustomers’cognitionisdifferentbecauseofthedifferenceofage.Customersfrom18to35useskincaresindifferentgrad

8、es.Graph4Differentage’sawarenessofSkinCare②consumersinShangHairegardthequalityofcommoditiesasthechiefrequireme