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1、硕士学位论文关联理论指导下以受众为导向的企业宣传片字幕翻译实践报告姓名：杨柳青学号：201520416指导教师：吴丹学科专业：翻译硕士学位类型：专业学位2018年6月APRACTICEREPORTONAUDIENCE-ORIENTEDSUBTITLETRANSLATIONOFBUSINESSADVERTISINGVIDEOS−−FROMTHEPERSPECTIVEOFRELEVANCETHEORYbyYangLiuqingAThesisSubmittedtotheGraduateSchoolofXi’anIn
2、ternationalStudiesUniversityinpartialfulfillmentoftherequirementsforthedegreeofMASTEROFTRANSLATIONANDINTERPRETINGXi’an,China2018ACKNOWLEDGMENTSDuringthepracticereportwriting,I’mgladthatmanyteachersandfriendsconstantlysupportme.Ishouldfirstlythankmysuperviso
3、r.Fromtheselectionofpracticereporttopictotherevision,shehasmadelotsofefforts,providingmewithmanyvaluablesuggestionsandtimelyfeedback,whichinspiresmetowritethepracticereport.Ialsowanttothankmyuniversityforofferingussomanyabundantresourcesandagoodlearningenvi
4、ronment.Duringtheprocessofwriting,Ikeeponsearchingforforeignresources.Intheschoollibrary,Ifindmanyusefulbooks.Finally,Iwanttoexpressmygratitudetomyroommates,familiesandfriends.Withoutroommates,Imayhavemissedmuchinformation.Andpeerreviewreallyhelpsmepolishmy
5、reportwriting.Withoutmyfamilies’supportandunderstanding,Iwon’tfinishthereport.Itisthehelpfrommysupervisor,myuniversity,roommates,familiesthatenablesmetocompletethewholepracticereportwriting.Thankyou.IVAPracticeReportOnAudience-orientedSubtitleTranslationofB
6、usinessAdvertisingVideos−−FromthePerspectiveofRelevanceTheoryABSTRACTAsmobilecommunicationstechnologiesdevelop,relevanttranslationsareontherise.Thetypicaloneissubtitletranslationofbusinessadvertisingvideos.Thesuccessofsubtitletranslationaffectseffectivecomm
7、unication.Hencetheresearchintothisfieldisthereforenecessaryforbothcross-culturalexchangesandtranslationpractices.Inthispracticereport,methodologiessuchascasestudyandtextualanalysisareused.Inaddition,theauthorincorporatesRelevanceTheoryandaudienceanalysistoa
8、nalyzetranslationdifficultiesaswellasmethodsandtechniques.Thecombinationofboththeoriesenablesaudiencetoachievethebestcommunicativeeffectswiththeminimalprocessingefforts.Theresearchshowstranslatorsshoul
