江西JH公司财务战略管理研究

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1、目录1绪论·····························································································11.1研究背景···············································································11.2研究意义···············································································21.3

2、国内外相关文献综述································································31.4研究内容及方法······································································71.4.1研究内容·······································································71.4.2研究方法·······························

3、········································82相关基础理论概述···········································································92.1财务战略理论·········································································92.2价值管理理论··························································

4、···············102.3竞争优势理论·········································································123JH公司财务战略管理现状及问题分析··················································143.1JH公司基本简介及财务情况·······················································143.1.1JH公司简介·····················

5、···············································143.1.2JH公司内部管理结构························································143.1.3JH公司财务基本情况························································163.2JH公司的财务战略管理现状调查·················································183.2.1调研对象和内容

6、······························································183.2.2调研方式·······································································193.2.3调研结果·······································································193.3JH公司财务战略管理主要问题分析·····························

7、·················253.3.1资本综合运营效率不足·····················································253.3.2财务管理战略导向不清晰··················································263.3.3财务管理融资活动单一化··················································273.3.4财务管理投资活动短期化···································

8、···············274JH公司财务战略管理实施······································