Z文化传播公司“互联网+”营销策略研究

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1、目录第1章绪论....................................................................................................................11.1选题背景............................................................................................................11.2选题意义....................................................

2、........................................................21.3研究综述............................................................................................................21.3.1文化产业公司营销策略研究综述.........................................................21.3.2“互联网+”营销策略研究综述..............................

3、.............................31.4研究思路和创新点............................................................................................4第2章相关理论概述....................................................................................................52.1“互联网+”定义............................................

4、...................................................52.2市场营销策略理论............................................................................................52.3“互联网+”营销理论......................................................................................62.3.1网络营销理论................................

5、.........................................................62.3.2“互联网+”营销理论...........................................................................7第3章Z文化传播公司的市场营销现状分析.............................................................93.1Z文化传播公司概况.........................................................

6、................................93.1.1Z文化传播公司业务范围......................................................................93.1.2Z文化传播公司业务模式....................................................................103.1.3Z文化传播公司盈利模式.....................................................................113.2Z文化

7、传播公司“互联网+”营销现状分析..................................................113.2.1Z文化传播公司网络营销现状分析.....................................................113.2.2Z文化传播公司“互联网+”现状分析.........................................