A公司电力设备营销策略研究

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1、目录第1章绪论..................................................................................................................11.1研究背景及意义................................................................................................11.2文献综述..................................

2、..........................................................................21.3研究内容和方法................................................................................................3第2章理论基础.................................................................................

3、.........................42.1营销策略............................................................................................................42.2关系营销理论....................................................................................................42.2.1顾客关系.........

4、.........................................................................................52.2.2竞争者关系..............................................................................................52.2.3内部员工关系................................................................

5、..........................52.2.4影响者关系..............................................................................................5第3章A公司电力设备营销环境与竞争态势分析..................................................73.1电力设备介绍.........................................................

6、...........................................73.2A公司电力设备公司概述.................................................................................73.3电力设备行业的宏观环境分析........................................................................93.3.1政治环境分析..............................

7、............................................................93.3.2宏观经济影响........................................................................................103.3.3行业政策影响.........................................................................................113.3.4技

8、术环境分析.........................................................................................113.4电力设备行业竞争环境分