基于SNA的西安入境旅游市场“倒二八”结构研究

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1、2011年第5期总第121期文章编号：1003—2398(2011)05—0127—06基于SNA的西安入境旅游市场“倒二八"结构研究郭峰，吴晋峰。王鑫，李营(陕西师范大学旅游与环境学院，西安710062)SoCIALNETWDRKANAIISoF”REVERSEDPAREToPRINCIPLEINBoUNDTOURISM卫I1U王KEToFXIANGUOFeng，WUJin—feng，WANGXin，LILei(CollegeofTom4smandEnvirozzmentScience,ShanMNormalUniversi(v,Xi317710062,Chin

2、a)Abstract：Xi’anisoneofthemostimportanttourismcitiesinChina，anditenjoyshighinternationalreputationintheworld．Recently，localgovernmenthasputforwardconstructinganinternationalmetropolisasamaingoal，butthestatisticsshowthattheinboundtourismflowsizeinXi’anisfarfromthestandardoftheinterna—t

3、ionalmetropolisandits”reversedparetoprinciple”characteristicsofinboundtourismmarketdon‘taccordthe”paretoprinciple”featuresoftheinboundtourismmarketofChina．Obviously．thismeansthatmorethan80percentofinboundtouristsofXi’anaccountsforasmallpartofinboundtouristsofChina．Therefore．solv—ingth

4、eproblemof”reversedparetoprinciple”isveryimportantforthedevelopmentofinboundtourisminXi’an．Usingtherelevantdatafromthesurveyofinboundtourists，thisstudypresentsaquantitativemethodtoanalysisthe”reversedparetoprinciple”inboundtourismmarketofXi’anwiththemethodologiesderivedfromthesocialne

5、tworkanalysis，whichofersnumeroustechniquesandindicatorsthroughmeasuringthelinksa—mongnodestodemonstratethestructuralpatternsofconnectedsystems．Theresultshowsthat：11therela一ionshipofinboundtourismflowamongXi’An，ShanghaiandBeijingaremorecloserthanthoseamongXi’An，GuangzhouandHongKong；2)X

6、i’anisnotonlyacoreinboundtourismdestination，butalsoasignifi—cantdistributioncenterofinboundtourismflowinChinaandanimportant”second—handinboundtourismsource”ofGuilin，ChengduandKunming；3)therelationshipsofinboundtourismflowbetweenXi’Anandothermajordomestictourismcitiesaredisequilibrium，

7、andtheinboundtourismmarketofXi’anhighlyreliesontheinboundtourismmarketofBeijingandShanghaiandthesourceofinboundtourismflowofXi’anisnotabundance．Keywords：Xi’aIl；inboundtourismmarket；tourismflownetwork；socialnetworkanalysis；cit)，pairs提要：通过构建西安与国内主要旅游城市之间的二八”入境旅游市场结构的建议，为破解西安入境旅入境旅游流关系网络

8、，应用社会