TALIKA EVENT灯光设计

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1、TALIKASkinLightenerSeries—Gallery&EventLaunchPRESENTEDBYACROSSCHINACOMMUNICATIONAug.2010WWW.ACROSSCHINA.COMUnderstandingProcessManagementRecapDesignIRundownBarrierDesignIIBudgetControlSolutionDesignIIITeamBiosRecap—keypointsShowcaseTALIKAskinlightenersfamilyLighttourformediasonthepurposeofde

2、epimpressiononTALIKAskinlightenerproductseriesTALIKA660newproductlaunchInteractiveexperienceBarrierBadlightingcircumstance(venuewallcouldn’treflectthelightideally)Specificlightshow&product&brandgalleryLimitedutilizedmaterials(noadvertisementvideo,postersandrelevantmaterialscouldbeutilized

3、duringtheevent)Howtheintegratetheintegrates(light&TALIKAskinlightenerproducts&function)altogetherduringtheeventUrgenttimeline—onlylessthan10daysleftSolutionCreativeDetails•各个区域的艺术处理•创意点缀ProcessControl•雕刻细节•区域间隔•光&产品&产品功效的统一Tone&Manner•视觉&听觉&触觉&嗅觉的结•艺术—现场氛围合•素雅—品牌调性•光感—光之旅行•舒缓---静动结合Understan

4、dingProcessManagementRecapDesignIRundownBarrierDesignIIBudgetControlSolutionDesignIIITeamBiosOptionI—LIGHTTOURSegmentDesignSign-inYellowlightGreenLightBlue&RedMediaRestProcess•KeyvisualzoneZoneLightZoneZone•TALIKA590•TALIKA525•TALIKA660new•buffetzone•Projectionpluslightenerproduct•Freestylesou

5、ndwords•Projectionplus•ProjectionplussoundwordssoundwordsBuilduplighttripfeelingformediasPurposeDuringthelighttrip,showcaseTALIKAskinlightenerstothemediaBasedonclients`fundamentalrequirement珠帘OptionII—TALIKALIFETOURSegmentDesignSign-inofficezoneHouseholdTripzoneRestZoneProcess•Keyvisual•meetin

6、groomZone•firstclass•buffetzone•dresstablestateroomscene•FreestyleBuildupHousehold&office&tripzonestoshowcaseTALIKAskinlightenerfamilyPurposeMediasastargetedconsumerscouldbeimpressedanddeliveredthemessageInteractiveexperiencecouldbeembeddedintothegallery,morepracticaloptionSign-inZoneOfficezon

7、eHouseholdzoneHouseholdzoneTripzoneRestzoneOptionIII—BrandTOURSegmentDesignBrandhistoryVideozoneProductzoneExperiencezoneRestZone•Combinedwithtext,•TALIKABrandvideo•TALIKA590,520,660•TALIKAcoachmedias•Buffetpicturesandrelevantmaterials(