VPon艾瑞演讲_情境广告

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1、+从线上到线下崭新的移动互联网广告～VictorWu吴诣泓victor@vpon.com

2、Weibo:Victor-VponUSSmartphoneOwnershipisGrowingMoreQuicklythanFeaturePhoneCNSmartphoneOwnershipWillExceedFeaturePhoneUsersin2013CNMobileAdvertisingMarketisExperiencingHighSpeedGrowing“根据艾瑞咨询统计,2010年中国手机广告市场规模达17.4亿元,环比增长93.3%。2012年中

3、国手机广告市场规模将达55.2亿元,环比增长83.4%”“2011年起，手机广告市场每季环比增长超过40%”OnlineAdEvolvingStages:Yahoo,Google,FacebookContextualDisplayAd.SNSAd.AdvertisingRevolution~OnlinetoOfflineAdScenario-basedAdvertising(SBA,情境式广告)位置可能的情境时间需求人(背景/喜好)Location&DemographicarethemostImportantTargetingElementsfor

4、Publishers“开发者对于应用广告未来发展方向的倾向方面,最为期待广告定向能力的改善,占比为55%,其中位置定向及人口定向分别为38%和17%...”“…一方面也反映了移动应用广告未来的竞争核心仍在于各平台的定向精准能力。”~QuotefromiResearch,2011LocationisaKeyElementforAdvertisersSource:http://www.199it.com/archives/10617.html#more-10617LBSAdforO2OBizOpportunityRetailer&Restaurants

5、No.1isRetailing&Restaurants•Retail&RestaurantsplaythemostcriticalroleasamobileadvertisersnotonlyinUS,butalsointheworld；•MarketgrowthofRetail&Restaurantsis1,342%.MobileadisthebestwaytodrivefoottrafficforO2Obusiness,especiallyforlocalmerchants.•Reason:LBSforO2OAvailableat:http:/

6、/www.199it.com/archives/10617.html#more-10617Partitionthecityintomanyregions.EachregionhasonerecommendedLBSad.Drive“OnlineTraffic”to“OfflineFootTraffic”AdMakesmebeingSurprised!!!Vpon~TheleadingLBSadnetworkinAsia“ValueinMotion”广告～精彩随行KeyFeatures:LBSMobileadNetworkHTML5Mobilea

7、dcapabilityCloudInfrastructureAdvertisers’LogoWall金融银行业(Financial/Banking)快销/零售/奢侈(FMCG/Retail/Luxury)Advertisers’LogoWall餐饮业(Restaurant/Cafe)娱乐与其他(Entertainment/Others)5StagestoConvertUserstobeConsumersViaMobileMarketingApproachesThankyouVictorWuCo-funderandCEOvictor@vpon.co

8、mWeibo:Victor-VponDarrenChaoHeadofbusinessdevelopmentinGreaterChinadarren@vpon.comHenryWuHeadofSalesinGreaterChinahenry@vpon.com