《Global超越边界》PPT课件

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1、TranscendingBoundaries…EnsuringaSeamlessPRStructure&ProgramforAbbottInternationalAAACERegionOctober22,2009IntroductionsJudithCranfordGlobalAccountDirectorAideenDoughertyRAM,EasternEurope&NorthwestAfricaTerri-HelenGaynorRAM,AsiaPacificAmyKongRAM,South

2、eastAsiaWendyLundGlobalHealthcareGlennOsakiPresident,AsiaPacificBronwenAndrewsDirector,EuropeanBusinessPROPOSALREQUIREMENTSRecommendationsonhowtostructuretheAAACEcommunicationsprogramProvideatop-lineoverviewofhowMS&LwouldaddressthefourpillarsoftheA

3、AACEcommunicationsprogram.PleaseshareinnovativeideasonhowtoenhancecommunicationsintheregionandaddressthesefocusareasShowcaseknowledgeoftheregion.AgencyshouldhaveavastknowledgeoftheAAACEregion,asawholeAgencyCapabilitiesProvidehighlightsofrelevantexp

4、ertiseShowhowMS&LmanagesLSPrelationshipsandhowwewillmanageactivityinthesixprioritycountries(Poland,Australia,Korea,SaudiArabia,TaiwanandCzechRepublic)BudgetEstimateWhatWe’llCoverToday54officesin28countriesAffiliatenetworkreaching40additionalcountrie

5、sWorkeffectivelyacrosstimezonesandgeographies1,500peopleTopthreehealthcarepracticeMorethan250healthcarepractitionersworldwideWeHavetheSize,ScaleandExpertiseYouNeedFoundedin1938.Today,MS&LWorldwideisoneoftheworld’stopglobalcommunicationsfirmsFourPillar

6、sDrivingAAACECommunicationsMarketingCommunicationsPan-RegionalProgramCoordinationIssues/CrisisManagementInternalCommunicationsAssessEnvironmentInternalCoreProgramMediaRolesResponsibilityNetworkCentralizePrepareInnovateBestpracticeMonitorTrainTemplateP

7、rocessProactivityResponseFrameSupport/developImplementReviewMeasureHelpP&Gglobalize¢ralizePRforOral-BandAlwaysbrands.Representsanofipasteurworldwideinitseffortstocentralizeitsmessagingandprogramsfocusedonvaccineawarenessandtheglobalpandemicthreat.

8、HelpedpositionthePhilipsglobalbrandwithprogramsaroundtheworldthattappedourexpertiseincorporatecommunications,consumermarketingandhealthcare.Inparticular,ourworkwithPhilipsMedicalSystemshasledtoacentralizedmanagementstructurewithresponsibilityi