《lesson商务英语》PPT课件

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1、LessononeMarketingabroadLesson1MarketingabroadPartoneGlossaryGLOSSARY1.firm2.range3.multinational4.market5.goinfor6.hence7.capitalinvestment8.considerable9.modify10.outset11.disastrous12.frustration13.yield14.substantial15.dividend16.statistics(pl.)17.available18.deskresearch19.modest20.

2、expenditure21.plunge22.overseas23.blunder24.asto25.advantage26.intermediaryGLOSSARY27.agent28.exporthouse29.communication30.subsidiary31.assess32.approach33.amount(to)34.acquire35.supervise36.distribution37.display38.warehouse39.athand40.deal41.assembly42.barrier43.negotiation44.national

3、45.aware46.contend47.premises(pl.)48.profit49.theprosandcons50.investment51.worthwhile52.distributorGLOSSARY53.endeavor54.commission55.passon56.delcredere57.laydown58.facilities59.privilege60.sole61.image62.recognizable63.layout64.showroom65.forecourt66.retain67.franchise68.jointventure6

4、9.license70.patent71.expertise72.partnership73.putup74.know-how75.reward76.conflict1.firm,n.,abusinesscompanySynonyms:company,corporation,enterprise,houseExample:anaccountingfirmalongfirmamanufacturingfirmAdj.会计事务所滑头公司，皮包公司制造企业FirmofferFirmcontractFirmorder实盘经确认的合同不可撤销的订单3.multinationalp

5、lurilateralunilateralbilateralmultinationalenterprise7.CapitalinvestmentLong-terminvestment长期投资Short-terminvestment短期投资Kindinvestment实物投资Equityinvestment产权投资Grossinvestment总投资FDI---foreigndirectinvestment外国直接投资38.warehouseWarehousecertificate仓库凭单Warehousetowarehouseclause仓至仓条款Wehavearran

6、gedtowarehousethesupplies.Warehousingcharges仓储费用54.commissionAsalescommission销售佣金Acommissionagent佣金代理商Wehaveappointedthefirmasouragentonacommissionbasisforfiveyears.n.佣金，回扣明佣暗佣Shegetsasecretcommissionof10%onallthesaleshemakes.LessononeMarketingabroadⅠ.Introduction1.Exportingfirmssizemeth

7、odsofmarketingMultinationalenterprisesⅠ.Introduction2.ThemethodoftestingthemarketWhatistotestthemarket?ThedangersTherightmethodSellinasmallway,nochanges,noextrainvestmentResultsofeffortsnotbetruereflectionAdifficultmarkettimeexpensesⅠ.Introduction3.SourcesofinformationCha