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1、南京航空航天大学博士学位论文航空货运收益管理与流程优化问题研究姓名:桂云苗申请学位级别:博士专业:管理科学与工程指导教师:朱金福20070601航空货运收益管理与流程优化问题研究在货物运输路线方面,本文提出了一种基于Multi-Agent的航空货运路线模型和以期望净收入最优为目标的路线选择算法,通过算例说明了该模型算法简单且具有增量性。在航空货运流程优化方面,本文应用六西格玛管理方法进行货运流程优化设计,研究了过程能力指数与合格率之间的关系,以及西格玛水平与过程能力指数之间的关系,以流程的操作时间为货运流
2、程的绩效评价标准,建立了货运流程能力分配设计的数学模型,通过算例说明了模型的拉格朗日求解方法。关键词:航空货运,收益管理,顾客价值,产品创新,六西格玛管理II南京航空航天大学博士学位论文ABSTRACTWithdevelopmentofglobaleconomicintegrationandinternationaltrade,Chinaaircargoenteredintoanewstageofdramaticdevelopment.UnderChinesepolicyof“opensky”,Chine
3、seairlineshavebeenfacedwithtremendousdevelopmentopportunitiesandchallengesatthesametime.Howtoimproveaircargorevenuemanagementlevelbecomesthemostimportantquestionforthecivilaviationenterprises.InordertoimproveChinaaircargoservicequalityandincreaseaircargor
4、evenueandstrengthencompetitionadvantage,thisarticlestudiesChinaaircargorevenuemanagementaccordingtotheairlines’factandkeyproblemsofChinaaircargomanagement.Thearticlespeciallystudiestheproblemofaircargoprocessoptimizationatlast.Themaincontentsofthearticlea
5、reasfollows:Intheanalysisofaircargocustomerdemand,thearticlestudiesthecharacteristicsofaircargocustomervaluebasedoncustomerperspective,anddevelopsthetheoreticalmodelfordecidingfactorsofcustomervalueanditsdynamicchanges,usingthestructuralequationmodeltoexa
6、mineit,theresultshowsthatthefactorsoftimeandconveniencearethecorefactorsinfluencingaircargocustomervalue,andthefactorofpricehasalreadybecomesecondary,andthechangesincompetitor,serviceprovider,customerandmacro-environmentallhaveremarkableeffectsonthedynami
7、csofcustomervalue.Thearticlealsoanalyzesthereasonsofcustomer’sdemandchangebasedonenterprises,competitorsandcustomersthreeaspects,anddevelopsknowledgeoftheseekprocessofcustomer’sdemandgoal,andestablishescustomer’sdemandknowledgeexpressionpatternbasedon“Rul
8、e+Case”,whichcancatchdynamicallycustomerdemand.Thearticleanalyzesthestateofaircargoproduct,andfindsthatChinaaircargoproductsweresimplexandthedegreeofproductinnovationwaslow-level,andcombinesbusesmodularizationmethod