济南市出境旅游者行为研究

《济南市出境旅游者行为研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、匿整I!!!U!!!!!_J必孝弁缸史学硕士学位论文论文题目济南市出境旅游者行为研究学科专业名称申请人姓名指导教师论文提交时间旅游管理张善芹何佳梅教授2帅7年6月1日山东师范大学硕士学位论文STUDYONTOURISTBEHAVIoROFoUTBoUNDTRAVELFoRJINANABSTRAcTChina’Seconomyisbooing，followingthepolicyisopeningtotheworldconstantlyandpeople’Sneedsaregoingup．ItisagainstthisbackgroundthattheoutboundtravelofChi

2、narosequietly,andithasbeenrapidlyexpanding．AsthatthestudyofChinaoutboundtravelisbecomingtheacademicfocus．Thefieldsofstudyincludetourism，economy,internationaltradeandsociety,buttheareaofstudyislimitedtoGuangzhou,Beijing,Shanghai，wherearethreecentralguestsoure圮groundofChinaoutboundtravel．Basedonlot

3、sofinvestigationofmaterialsandquestionnairesurvey,thisthesismakesadeepstudyontouristbehaviorofoutboundtravelforJinan．Thebasictheoryofthepaperisethnology,marketing，geography,psychics，economics，demofics，managementscienceandSOon．Basedondevelopingofchinaoutboundtravelandcurreutsituationofstudyathomea

4、ndabroad，thisthesisputsforwardtheresearchmethodandideologicalline．Followingthat，thethesisdealswithbasictheory,mainlyincludingsometheoryofethnology,theDistanceDecayrule．andtheMarginalUtilityruleandSOon．Accordingasthesebasictheory,thethesisanalyzesinverygreatdetailtheenvironmentaboutoutboundtravelf

5、orJinan，suchaseconomicenvironment,culturalenvironment，rulesandpolicyenvironment，technologicalenvironment,transportationenvironment，thenanalysesthemarketpatternofoutboundtravelforJinan．Byalotofquestionnairesandsecond·handmaterials，itsystematicallyanalysisthetouristbehaviorofoutboundtravelforJinan，

6、forexample，humanstatisticsfeatureofoutboundtravel，decision—makingbehaviorofoutboundtravel，comumptionbehaviorofoutboundtravel，theexperienceevaluationofoutboundtravelandthedemandforecastingoffutureoutboundtravel．Atlast，thebehaviorcharacteristicsofoutboundtoastsaresummarizeal．Becausetouristsarethepr

7、imarycomponentsoftouristmarket,thethesisanalysestheoutboundtravelmarketbythebehaviorcharacteristicsofoutboundtourist’Sanalysis．Firstly,thethesisanalysesmarketpattemofoutboundtravelforJinatlinwholecountry．Then,itanalyse