我国中小企业的电子商务与盈利模式研究

《我国中小企业的电子商务与盈利模式研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、上海交通大学硕士学位论文我国中小企业的电子商务与盈利模式研究姓名：王强申请学位级别：硕士专业：工商管理指导教师：陈琦伟20060115THERESEARCHOFTHEELECTRONICBUSINESSANDTHEPROFITMAKINGMODEOFSMALLANDMEDIUMSIZECORPORATIONSINOURCOUNTRYABSTRACTThereareabout20millionsmallandmediumsizecorporationsinourcountry.Smallandmediumsiz

2、ecorporationsarebecominganimportantpartofnationaleconomyandholdingthebalanceofnationaleconomicincreasewhetherinquantity,productionvalue,oremployeeamount.Moreovertheydoagreatdealofgoodwithsocialstabilization.Butsmallandmediumsizecorporationsarealwaysindisadv

3、antageousstateinthemarketcompetitionbecauseoftheirowncondition.AppearanceofElectronicBusinessisaGospelforthesmallandmediumsizecorporations.ElectronicBusinesschangesthetraditionaloperationalprocessofsmallandmediumsizecorporations.Sizeisnotagreatgulffixedbetw

4、eenbigenterprisesandsmallandmediumsizecorporations.Onthecomingoftheinformationalageandglobalization,smallandmediumsizecorporationsmustadoptElectronicBusinesstorebuildthetraditionaloperationalprocessofthemtofacethedrasticmarketcompetition.Withaviewtosmalland

5、mediumsizecorporations,thispaperdemonstratesthenecessityoftheElectronicBusinessuseinsmallandmediumsizecorporationsindetail.ThispaperanalysestheimportanceofElectronicBusinessforsmallandmediumsizecorporationsandputforwardproperElectronicBusinessstrategysuited

6、forChina'ssmallandmediumsizecorporations.ThepaperanalysestheProfitmakingModeofsmallandmediumsizecorporationsandintroducesanElectronicBusinessapplicationcaseofasmallandmediumsizecorporationinourcountryinorderthatmoresmallandmediumsizecorporationsofthetraditi

7、onalindustrycangettheirownProfitmakingMode,andtheywinmoredevelopmentandopportunityinneweconomicenvironment.ForshowingElectronicBusinesshavingangreateffectofthecorecompetitionandthenewprofitmakingmode,thepaperfinallymakesanElectronicBusinessprojectofthenetwo

8、rkmarket.ThereisbaseonthedevelopmentofourcountryElectronicBusinessandtheapplicationofprofitmakingmodeaboutourcountrycorporations.Theprojectisafeasibilityresearchofmine.KEYWORDS:smallandmediumsizecorpor