山东省畜产进出口公司战略转型探讨

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1、北京交通大学硕士学位论文山东省畜产进出口公司战略转型探讨姓名：滕朝晖申请学位级别：硕士专业：工商管理指导教师：佟琼20060501ABSTRACTWithinrecenttenyears，withrefbnnandopenin2&entrytotheWorldTradeOrganization(WTO)，state—ownedforeign-tradeenterprisesaresuf．feringunprecedentedshockf．romtheeconomic910balization．Becauseofincre

2、asin91ydecreaseofexclusiveandfaVorablepolicyfromgoVemment，alsomoreandmorecompetitionsf．romf．0reigntradeagenciesandotherorganizations，state—ownedfbreign—tradeenterpriseshaVegraduallylosttheiroriginalpreponderantposition．FacingmoreandmoredisadVantageousconditions，t

3、hequestionwhichurgentlyneedstobes01vedbyalmoststate—ownedf．oreigntradeenterprises，ishowcarriesonthestrategicadjustment，getsridthepresentdifhcultsituation，andcausestheenterprisesglowtheVitalityagain．TakeShandongAnimalBy-ProductsI&ECo印．(SDABP)asthesample，throughana

4、lyzingthecoursewhichSDABPpassedbyinthepastseveraldecades，utiIjzethemanagementknowledgetopointoutitsexjstenceofthemaIpracticeandproposetheref

5、omdirection，andtrytofindawaytosolVeredeVelopmentofstate—ownedforeign—tradeente叩rises．Firstly，c011ectalltheinfornlationabou

6、tSDABP．SecondlV’useSWOTmethodtoanalysistheinfbmation，findinteriorproblemandsuperiorityofSDABP；alsoexterioropportunityandchallengearisingfromtheeconomic910balization．Finally，makeastudyofSDABP’sstrategiesadjustment，markoutadvantage＆disadvantageofSDABP’spresentstrat

7、egies．Suggestthatifadoptedthemeasurementsasbelow：1)propertyreorganization；2)est乏Lblishmentofexcellentcorporateculture；3)1arge．scalepurchaseunderthecooperationbetweenSDABPandotherforeign—tradecompanies，orjointlyoperatewithproductionpIantsf．0rthesettlementofsupplyo

8、fgoods；4)utilizationofelectroniccommercetoexpandSDABP’spopularityandbusinessscale；5)reasonableuseofhumanresource，SDABPwouldbreakawayfromdimcultsituationandgetmoredeVelopingspace．Keywords：economicglobalizationstate—ownedforeign—tradeenterprisebusinessstrategy独创性声明

9、y879927本人声明，所呈交的学位论文是我个人在导师指导下进行的研究工作及取得的研究成果。尽本人所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他人已经发表或撰写过的研究成果，也不包含为获得北京交通大学或其他教学机构的学位或证书而使用过的材料。与我一起工作的同志对本研究所做的任何贡献己在论文中作了明确的说明