重大突发事件报道与媒体公信力——以汶川地震为例

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1、湖北大学硕士学位论文重大突发事件报道与媒体公信力——以汶川地震为例姓名：甘珣申请学位级别：硕士专业：新闻学指导教师：胡远珍20090501AbstractImportantParoxysmaleventmeanstothebigissuesuddenlyhappened，cannotbeexpectedandchangedbypeople’ssubjectivewill，butdowillhavesignificantimpactsonpeople’Sdailylife．Becauseit'sunexpectedandhashugeconflictandsocialinfluence

2、，onceallimportantparoxysmaleventhappened，itwillsoonbehauledintothespotlightofsocialconcernforhugenewsvalueandsocialinfluence．ImportantParoxysmaleventhaslongbeenoneofconcernobjectsofnewsmediaandoneoftheimportantissuesintheirstudyareas．Ontheotherhand，importantparoxysmaleventalwaysbreaktherulesofn

3、ewsreport，whichisabigtestontheirabilityofquickresponse，beforehandjudgment，successfulorganizingandinstantscheming．DougalsFeaver,executiveeditorofWashingtonPost，oncesaid：’’Idon’tknowwhatthepowerofcredibilityis，butwithoutitweallCanfeelit．Wespendyearstofindcredibilityback，forwedidinsultthecredibili

4、tythatthemassgiveUS．’’Powerofmediacredibilityisthemostvaluableinnercharacterofmassmedia．Itisthekeyfactorthathelpsthemediatowininthemarketcompetition．Meanwhile，itistheprerequisiteandguaranteethatmediaCanguideandorientthepublicopinion．Onthebasisofcredibility,thesocialbenefitsandeconomicbenefitsof

5、mediacalleffectivelycombine．At14：28onMay12，2008，greatSichuanearthquake，measuredat8．0Moccurredthere．Duringthistime，whenreporttheearthquakeissue，themassmediaavoidedalltheproblemsanddrawbacksexistedintheirpreviousparoxysmaleventreport．Theygavequickresponsetothedisasterandprovidedrich，promptinforma

6、tiontothepublic，whichenhancedChinesemedia’Scredibilityhomeandabroad．Uptopresent，Chinesenewsmediaworldhasdonemuchresearchontheparoxysmaleventanditsreport，andresearchonpowerofmediacredibilityhasgraduallyevolved，butitisraretoseeresearchonbothimportantparoxysmaleventandpowerofmediacredibility．Consi

7、derofthecurrentresearchsituation，thispapertriestodiscusstheinnerrelationbetweenimportantparoxysmaleventandpowerofmediacredibilitybyanalysisthroughreportingimportparoxysmalevent，takereportinginSichuanearthquakeforexample．Thispaperc