基于符号编译和知识学习的博物馆观众行为研究

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1、南京理工大学博士学位论文基于符号编译和知识学习的博物馆观众行为研究姓名：蔡祥军申请学位级别：博士专业：系统工程指导教师：朱宪辰20100601摘要博士论文展览、组织有序的展览和建构知识型展览。根据编码过程对观众接受、学习行为的影响，初步给出评价一次展览社会效果的几个方面。此外，本文开发设计了博物馆观众参观体验的知识习得行为量表，尤其注重从观众认知行为和作为编码过程的展览设计模式的角度考察博物馆整个展览的逻辑过程，不同于已有博物馆观众研究所采用的量表。并通过实证数据对量表的效度和信度进行了检验，这既是本项实证研究所必需的前提，同时也为后续其它相关实证研究建立可操作化的基础。关键词：博物馆，

2、观众行为，符号编译，知识学习，主观效用体验ⅡAbstractWiththeopinionthat0111"economicformationcomingintoexperienceeconomyandknowledgeeconomyinmarketingtheory,whattheycompetingwithisnotq砌ity,producersshouldprovidemoreuniqueexperienceinstead．Whatmuseumscansupplyiscultureconnotationthatrefinedandencoded，isjusttheonethatcon

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