蕉城支行个人理财业务问题的研究

《蕉城支行个人理财业务问题的研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、本科毕业论文论文题目：蕉城支行个人理财业务问题的研究系别：经济系专业年级：金融学号：姓　　名：指导教师、职称：讲师2011年5月10日_____________(subject)_________________JiaoChengbranchissuesofpersonfinancialservicesSpecialtyandGrade：______Finance,Grade07__________________Number：_______________________________Name：________________________________Advis

2、or：_______________________________Date:May10th,2011目录摘要IIAbstractIII引言11商业银行个人理财业务概述21.1个人理财业务的基本内涵21.2个人理财业务的种类22蕉城支行个人理财业务成就42.1现代个人理财业务体系的初步建立............................................................................42.2个人理财业务快速发展......................................................

3、.........................................42.3科学理财观念................................................................................................................43蕉城支行个人理财业务存在的问题53.1理财观念及行为存在偏差53.2理财产品风险含量较高.53.3服务水平不达标63.4缺失专业人才63.5个人理财业务流程不规范74美国商业银行个人理财业务对我国的启示.......................

4、..................................................84.1金融产品服务................................................................................................................84.2理财顾问.............................................................................................................

5、...........84.3市场细分和定位............................................................................................................84.4客户管理体系................................................................................................................84.5信息科技.............................

6、...........................................................................................85蕉城支行个人理财业务的发展对策..................................................................................95.1广泛宣传理财知识.......................................................................................

7、.................95.2强化个人理财产品的风险管理....................................................................................95.3积极构建完善高效的客户服务体系105.4加快创新管理人才的引进及成立专业理财团队115.5完善个人理财业务操作流程11结论14参考文献.............................................................................