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1、上海交通大学硕士学位论文OEM供应商评价和选择决策姓名：章立宏申请学位级别：硕士专业：工业工程指导教师：苗瑞;庄德元20080716上海交通大学工程硕士学位论文AbstractABSTRACTInundertheeconomicalglobalizationbigbackground,alongwithworldeconomicsglobalizationadvancementquickeningwiththeChineseeconomyrapiddevelopment,theOEMmovementpatternmoreandmoremanyisacceptedbyChineseEnte
2、rprise,andbecomestheinternationaldomesticmultitudinousbrandpurchasesideandtheproductsuppliernewcooperationpattern,thuscausesbothsidestoconcentratethespecializedmanagement,reducesthecost,favorsthetransportationandthephysicaldistributioncontrol.Isdifferentwiththetraditionalpurchasepatternattentions
3、hort-termbenefit,theOEMpatternpaysattentiontothebilaterallong-termstrategycooperation,takestocontinue“win-win”,therefore,thebrandpurchaseside,howdoescarryonthechoiceandtheappraisalinthecooperationinitialstagetothesupplier,willaffectthebilateralstrategycooperationestablishmentandthemaintenance,wil
4、laffectthefinalcooperationresult.Existingtosupplierchoiceandassessmentmethod,butalsomainlypausesinthetraditionalpurchasepatternmethod,namelymoreshort-termbenefittargetsandsoonattentionquality,cost,paymentandservice,alsoisso-called“QCDS”theprinciple.ButOEMpattern,exceptattention“QCDS”,butalsomorea
5、ttentionbothsidesstrategicalliancepartnerrelationsestablishment,enterprisecultureapproval,flexibilitymanufacturingcapacity,qualityuniformandsoonlong-termbenefittarget.ThisarticlediscussestheOEMmovementpatternOEMmovementpatternfromthekeypointthecharacteristicstart,andthroughcompareswiththetraditio
6、nalpurchasepattern,thusdeterminedundertheOEMpattern,thepurchasesideandthesuppliercooperationway,speciallymustdeterminethepurchasesidechoiceandtheappraisalsuppliermajortargetsorquotasandtheweight,andbythischoiceestablishmentappropriatemathematicalmodel,obtaintheappraisalandthechoicesupplierpolicy-
7、makingmethod.ThisarticlemainlydiscussedhasusedtheanalytichierarchyprocessmathematicalmodeltochooseandtoappraisetheOEMsupplier,andconsummatedtheanalytichierarchymathematicalmodelthroughthedataenvelopelawandthefuzzynumbe
