数据仓库技术在电力营销中的应用和研究

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1、上海交通大学硕士学位论文数据仓库技术在电力营销中的应用和研究姓名：徐芳申请学位级别：硕士专业：计算机应用指导教师：白英彩20060101REARCHANDAPPLICATIONOFDATAWAREHOUSETECHNOLOGYTOPOWERMARKETINGABSTRACTPowerindustryisenteringthestageofrapiddevelopment.Theindustry'sserviceconceptischangingfromplanningpowerdistributiontoexploringmarketfromadministr

2、ationtomarketingandserving.Thisnewmechanismrequirestheadministratorsanddecisionmakersofanenterprisetomakequickandscientificdecisionaccordingtochangingenvironment.Conventionalmanagementwayscan'tdealscientificallywithinformationcollectedandlackoftheabilitytoanalyzesyntheticallyandfore

3、castthetrendsoffuturedevelopmentbecauseofthelimitoftechnique．Thusthemistakesofmakingdecisionwillberesultedininevitably.Therequesttomanagementismoreandstricterineverypartofpowercompanies.Moreandmoreinformationwillbemanagedbyadvancedways．Datawarehousetechnologyisveryimportanttodomesti

4、centerprisesineverytrade.Datawarehouseisasubjectoriented，non-volatileandtime-variantcollectionofdata，whichcontainsconsistentdatausedinenterprisedecisionsupport.Thispaperdescribestheprincipleofdatawarehousetechnologyanditsrealization.Itintroducestheconceptofdatawarehouseandtheprocess

5、ofmodel-development,planning,andanalyzing.Theauthorgivesvarioustechnologiesincludedbythedatawarehouseanddiscusseshowtoresolvetheminrealengineering.ThisdissertationcomparativelygenerallydissertatesandanalysesthedesignandrealizationofdatawarehouseofpowermarketingofJiangsuelectricpower

6、company．Theconcreteprocessofrealizationandapplicationisputforward．TheOLAPanalyticalcontentsandmethodsarestudied.ThemultidimensionalanalysisofpowerquantityandrateisdesignedandcarriedoutbyuseofBusinessObjectOLAPtool.Theachievementsofthedissertationhavetheimportantreferencedvalueforthe

7、schemedesignsandrealizationofdatawarehouseandpowersalesdecisionsupportsystemofpowerenterpriseunderpowermarket.KEYWORDS:datawarehouse，datamining,powermarketing，OLAP，ETL--ii上海交通大学学位论文原创性声明本人郑重声明：所呈交的学位论文，是本人在导师的指导下，独立进行研究工作所取得的成果。除文中已经注明引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写过的作品成果。对本文的研究做出重要贡献

8、的个人和集体，均已在文中以明确方式标明