我国城市商业银行的发展策略研究——兼论南通市商业银行的发展策略

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1、上海交通大学硕士学位论文我国城市商业银行的发展策略研究——兼论南通市商业银行的发展策略姓名：陆敏申请学位级别：硕士专业：工商管理指导教师：马晔华20060115第四章南通市商业银行发展策略研究从分析南通市商业银行的现状入手分析了南通市商业银行目前的竞争势态用SWOT分析了南通市商业银行所处的外部环境也即南通地区的金融竞争格局最后提出南通市商业银行发展策略的选择本文经过长时期的资料收集和整理在撰写过程中收集了大量数据希望通过理论与实践相结合的基础上所阐述的问题和观点对城市商业银行面对激烈的竞争进行系

2、列创新在决策和操作上能有所参考和实用价值关键词WTO城市商业银行发展策略南通市商业银行STRATEGICRESEARCHONTHEDEVELOPMENTOFCHINESECITYCOMMERCIALBANK-ANDTHEDEVELOPMENTOFNANTONGCITYCOMMERCIALBANKABSTRACTTheCityCommercialBankasanimportantbranchinthefinancialsystemisfacinganewproblemduringthereforma

3、tioninthefinancialsystem.Inanopenmacro-economiccircumstanceshowtocopewiththreatenfromglobalcompetitionandtheparticipationofWTO,thenhowtodevelopitselfinacompetingenvironmentsandstrengthenthecomprehensivechallengingpower.Fromtheangleofthebeginninganddev

4、elopmentofcitycommercialbankthethesisexpoundsthecitycommercialbanksInChinashouldchangethetraditionaldevelopmentstrategyafterenteringIntoWTOposesanewtrainofthoughtfacingthecompletelynewmanagingsurroundingschancesandchallengethatisnocreationnodevelopmen

5、t;Atthesametime,studythepossibilityofthestrategicaccordingtothepresentconditionofNantongCityCommercialBank.Thearticleisdividedintofourchapters.Inthefirstpart,theauthorintroduceshowthequestionwasaskedandthemeaningofthestudy.Inthesecondpar

6、t,foronething,theauthorintroducehistorythatCityCommercialBankgivetobirthanddevelop.Foranotherthing,sheanalysesconditionandproblem.Finally,accordingtheanalysistheauthorgiveoutstrategicaboutdevelopmentofCi

7、tyCommercialBankInthethirdparttheauthoranalysespresentconditionandproblemofNantongCityCommercialBank.AndanalysistheoutsidefinanceconditionofNantongthatNantongCityCommercialBankfaces.Finally,accord

8、ingtheanalysis,theauthorgivesoutstrategicaboutdevelopmentofNantongCityCommercialBank.Forlongtime,theauthorhasbeencollectingplentyofdataandInformationandwishtheopinionandInterviewbasedonthetheoryandexperiencearebevaluableondecidingandoperationw